There is only one answer to this and it is &lsquo;they simply understand what consumers need and present it in front of them with the lowest price, that is, when a consumer comes across any particular product that they need in their daily life, the first choice will be Walmart for them. One another reason they still stand as the industry leaders is that they run periodic promotions with huge discounts across all sections&nbsp;
The Copywriting team of Walmart shares a huge hand in creating slogans associated with low prices. This creates an urge in the minds of the audience and makes them rush towards the store, with the brand name Walmart owns these customers make sure they get all the products they need in a single visit. This cycle is repeated at infrequent intervals to ensure that the sales never go down.&nbsp;
The three core metrics of Walmart's marketing strategy are Price, Product, Promotion, Place. PRICE at which the product is sold&nbsp;
The price is one of the most essential factors in determining the future and viability of any business.The price at which their products and services are sold.Even if word of mouth marketing is conducted well, price influences consumers and ensures that word of mouth marketing is carried out properly, resulting in a large number of people visiting each store.Fewer prices ensure that demand for the product being offered is high. Keeping this in mind Walmart sets customer-friendly rates to optimise sales.Walmart also makes sure that varying purchase and installment options (for furniture along with other appliances) are accessible by all customers.&nbsp;
PRODUCT quality is exceptional&nbsp;
Walmart has what customers want; rather than bringing new things to the market, they bring all of them into their stores. Attractive prices are offered on a wide range of products from around the world. Walmart has a good relationship with its suppliers and consequently receives savings when orders are placed in bulk. Walmart sells everything from groceries to hardware, furniture, appliances, health and wellness products, and even entertainment. The advanced tracking and logistics technologies make it simple to track packages from start to finish, from inventory to delivery. Their distribution partners provide great service, making store owners more
dependable in their access to the goods&nbsp;
PROMOTION strategies beat their competitor&nbsp;
Walmart promotion campaigns are run on all seasons with a wide range of discounts and promotions. Taglines such as &lsquo;Everyday discounts&rsquo; make sure that people acknowledge the promotions and take their step into the stores. The media through which these advertisements go out is the most critical element to be appreciated. Walmart leverages the power of billboards and digital media to make its advertisement reach a wider audience. One of the most appreciable strategies is the shipping method. Walmart provides the highest level of service for people who shop online. This creates a notion in the mind of customers to get their next order placed from Walmart because Security along with fast, reliable service is assured.

We all had come across Walmart in our business studies and market research. Walmart has its roots in 50 countries around the world and employs over 2 million people and often takes control of the world's largest revenue base. 
But have you ever thought about why Walmart still stands as the king of the world's largest and fastest-growing segment? 


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FOUR PRINCIPLES BEHIND WALMART’S MARKETING

Client:
Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.
Problem Statement
The first and second waves of the pandemic hit offline sales badly. The client wants to revamp the existing online store and give prominence to selling online. They would like to showcase the products to the customers from the nearest branches to the customer location.
Solution
We have used Magento 2.0 platform to build the e-commerce application. The frontend is custom developed in React JS for faster loading and performance. A PWA application is also developed for users. iOS and Android apps are also developed for customers.
The application can track the user's Pin code and show the products from their nearest Nandilath Branches. The shipping cost will be calculated from the nearest branch of the user.
Result
The new website is launched before the Onam season and the customer had reported a noticeable increase in sales through the new website. At the peak, the website had 500+ concurrent users with around 2000 active SKUs.

Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.

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How We Digitized and Created an Online Presence for the New Normal

Context:
Eurotech (https://eurotechmaritime.org/), a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners.&nbsp;
Pain Points:
* To get a first-page ranking for 15 competitive keywords (four of them are global keywords) within 5 months
* To drive quality organic leads to the website
* To Improve traffic from organic search
* Lack of brand visibility
* Usability issues
Project Solution:
* Optimized the site for mobile.
* Technical audit and site SEO optimization, Detailed keyword research
* Published fresh content through content marketing platforms
* Acquired quality backlinks from educational related sites
* Optimized visibility in &lsquo;Google My Business
* Fixed usability issues
* Guest posting
* Improved organic traffic through online promotions

Eurotech is a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners. 


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How we increased contact form submissions by 2720%

Context:
Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.
Pain Points:
Less Users&nbsp;
Lack of Visibility&nbsp;
User Retention
Project Solution:
Made Website SEO friendly
Sports-related Business listings&nbsp;
Strong Content Marketing
Results:
Achieved 1st rank within 6 Months &nbsp;
92% Increase in Website Traffic &nbsp;
Average of 20 Enquiry per month through organic traffic &nbsp;
Improved Brand Visibility on digital &nbsp;95% Increase in 
Website Traffic

Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.

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Journey Towards the Top of Google Search

In case digital marketing&rsquo;s significance requires further underlying. Here are a few reasons why you should invest in good digital marketing strategies.&nbsp;
Increases website visibility in search engines
Nowadays everyone is on the internet, and they are always searching for things. Billions of searches are being made on a daily basis. And as a company, your goal should be to land on these search results. When it comes to increasing website visibility in search engines nothing works best like digital marketing.&nbsp;&nbsp;
So how can you increase your website visibility and traffic? The best way is to rank high in the Organic Search results. The higher your ranking, the better your visibility. When it comes to food and leads, organic is good. Organic leads are the visitors coming to your website by searching for a particular keyword.&nbsp;
How to increase search engine visibility?
-Quality content works best to increase your website ranking.
-Make your blog mobile-friendly.
-Keywords are the key. Try to place more user-engaging keywords.
-Use images to attract and engage visitors.
Attracting valuable and targeted Customers
&lsquo;Customer is king&rsquo; - it&rsquo;s an oldie but a goodie. It&rsquo;s relevant even today. The success of a business depends on the customers. If your website can&rsquo;t satisfy your visitors within a few seconds, they will most probably end up at your competitor&rsquo;s website. What you want is a simple and easy-to-use website with relevant content to attract more visitors. So try incorporating relevant and engaging content into your website or blog. Nothing too complicated, it should be simple but engaging.&nbsp;
Maximizes the ROI of your Website
If your website is not on the first page of the search result, you are invisible to most users. At the top three results, that&rsquo;s where you want your website to be. And SEO can help you get here. The primary goal of SEO is to make the website show up at the top of the search results. And a website that has invested in the right SEO strategies has no problem getting there.&nbsp;
To survive in this competitive market, companies will have to get innovative and come up with strong and updated digital marketing strategies. Implementing a high-quality SEO in your website is one way to go. There are many more you can use to take your business to higher levels.&nbsp; &nbsp;

There are many factors that contribute to the success of a business on the internet, but perhaps the most prominent one is digital marketing. Long gone are the days of traditional modes of advertisements. The rise of the internet had led to the downfall of traditional marketing but gave rise to a new one - digital marketing. To survive businesses need to take their business to where the customers are; right now that’s the internet. And of all the digital marketing tools, SEO is the most important tool helping companies to stay relevant and competitive on the internet. 

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Making A Case For Digital Marketing : How Digital Marketing Helps To Grow Your Business 

Client:
42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality.
Problem Statement
The second wave of the pandemic hit the Real Estate sector badly. Since it had a greater effect on the investing decision of people, the realtor&rsquo;s marketing team was worried about not getting much traction in sales for the past couple of weeks. To generate good quality leads was the need of the hour.
Solution
We developed a campaign strategy to create awareness about the brand among the prospects followed by a lead generation campaign.
The brand awareness campaign was adapted from the tagline &lsquo;You Got It Right&rsquo; focusing on 5-6 major features of 42 Estates.This was launched across Google Display Networks and Facebook&rsquo;s Ad Network. The CTA from this website was directed to 42 Estate&rsquo;s landing page that was created specifically for the campaign.
Lead Generation campaign was targeted at people who have taken some qualifying actions with the <a href="https://www.centresource.in/services/digital-marketing">brand awareness</a> ads. We re-targeted people who watched more than 50% of the brand videos and those who visited the landing page after watching the ad.&nbsp;

42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality

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 Leveraging Social Media of 42-Estates for Generating High-Ticket Leads

In light of their tremendous support, we’re thrilled to announce that Centre Source was officially hailed as a Clutch Leader for India this 2022! Our company was ranked among the top-performing B2B companies that provide digital strategy and IT services!


Clutch is an independent Washington DC-based platform committed to helping small, mid-market, and enterprise businesses identify and connect with the best B2B providers. Clutch recognizes the best B2B firms in India spanning different sectors every year. The strongest service providers have an extensive understanding of their industry and a strong dedication to providing excellent customer service. In their recent rankings, our versatility and expertise in different focus areas — IT services and digital strategy — were highlighted.

Our clients played a special role in making this come true for us. Centre Source has always valued the human component of projects and collaborations. This recognition proves how much we care and go beyond for their needs. 

Client satisfaction is one of our biggest standards for success, so we love nothing more than seeing our clients’ gracious feedback! Thank you so much to each and everyone who believed in us, especially to our clients who generously reviewed our services on Clutch. We owe this inspiring moment to all of you!

Strategy, growth, and technology — at Centre Souce, we are extremely passionate about pushing the boundaries for our clients. We are a top-notch one-stop shop that provides everything from IT and development services to creative and digital marketing solutions. Our clients’ success reflects our commitment and hard work. We never stop chasing innovation and growth to be the very best for them.

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Centre Source is India’s Leading B2B Provider for Digital Strategy & IT Services on Clutch this 2022

When it comes to building a website for your small business, you have two options: a hard-coded website or a WordPress website. While hard-coded websites were the norm in the past, WordPress has emerged as the most popular content management system (CMS) today. WordPress websites offer a number of advantages over hard-coded websites, especially for small businesses with limited budgets and resources. Here are some of the reasons why a WordPress website is a better option for small businesses:
 
Easy to Use: WordPress is designed to be easy to use, even for non-technical users. With its intuitive interface and simple navigation, you can quickly and easily create and manage your website content without any programming knowledge. This means you can update your website regularly without having to hire a developer or designer.
 
Cost-Effective: Building a website from scratch can be expensive, especially if you hire a developer or designer to do it for you. WordPress is a cost-effective alternative, as it is free to use and there are a wide variety of affordable themes and plugins available to customize your website to your specific needs.
 
Customizable: WordPress is highly customizable, which means you can create a website that reflects your brand and meets your specific requirements. There are thousands of free and paid themes and plugins available, allowing you to add features and functionality to your website without having to code anything yourself.
 
SEO Friendly: WordPress websites are optimized for search engines, which means they are more likely to rank higher in search results. The CMS is designed to make it easy for search engines to crawl and index your website, and there are a number of plugins available to help you optimize your content for SEO.
 
Mobile Responsive: With more and more people accessing the internet from mobile devices, it is essential that your website is mobile responsive. WordPress themes are designed to be mobile responsive, which means they will automatically adjust to different screen sizes and resolutions, providing a seamless user experience for your visitors.
 
Security: WordPress is regularly updated to address any security vulnerabilities and ensure that your website is safe from hackers and other cyber threats. In addition, there are a number of plugins available to enhance your website security and protect your sensitive data.
 
In conclusion, WordPress is the better option for small businesses looking to create a professional and effective online presence. It is cost-effective, customizable, easy to use, SEO-friendly, mobile-responsive, and secure. By using WordPress to build your website, you can save time and money, while still creating a website that reflects your brand and meets your specific requirements. Whether you are a small business owner just starting out or an established business looking to refresh your online presence, a WordPress website is the way to go.

When it comes to building a website for your small business, you have two options: a hard-coded website or a WordPress website.

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Why Wordpress website is way better than hard coded website for small business

Retaining clients can be a challenging task for any business. However, social media marketing is an effective way to reconnect and engage with inactive clients, commonly referred to as "dead clients." By leveraging the power of social media, businesses can build brand awareness, create engaging content, and connect with their clients on a more personal level. Here are a few reasons why social media marketing is the best strategy to retain dead clients:
 
Reconnect with inactive clients: Social media provides a platform for businesses to reconnect with clients who have been inactive for some time. By reaching out to these clients through social media channels, businesses can remind them of the value they offer and reignite their interest in their products or services.
 
Build brand awareness: Social media marketing is an effective way to build brand awareness and increase visibility. By regularly sharing engaging and informative content, businesses can keep their brand top of mind and make it easier for clients to remember them when they need their products or services.
 
Personalize communication: Social media allows businesses to communicate with their clients on a more personal level. By responding to comments and direct messages, businesses can show their clients that they are valued and appreciated. This personalized communication can help build trust and create a strong connection between the business and their clients.
 
Showcase expertise: Social media provides a platform for businesses to showcase their expertise in their industry. By sharing informative content and industry insights, businesses can position themselves as thought leaders and establish themselves as the go-to source for information and advice.
 
Drive website traffic: Social media is an effective way to drive website traffic and generate leads. By including links to their website in their social media posts, businesses can encourage clients to visit their website and learn more about their products or services.
 
Create engaging content: Social media provides businesses with an opportunity to create engaging and shareable content. By sharing fun and interesting content, businesses can capture the attention of their clients and keep them engaged with their brand.
 
In conclusion, social media marketing is an effective strategy for businesses looking to retain dead clients. By leveraging the power of social media, businesses can reconnect with inactive clients, build brand awareness, personalize communication, showcase expertise, drive website traffic, and create engaging content. By implementing a strong social media marketing strategy, businesses can strengthen their relationship with their clients and increase the likelihood of retaining them for the long term.

Retaining clients can be a challenging task for any business. However, social media marketing is an effective way to reconnect and engage with inactive clients

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Why Social Media Marketing is the best strategy to retain dead clients

A marketing channel is a visual portrayal of the consumer expedition from cognizance of a product or service to the point of completing a purchase. Commonly, the channel encompasses four stages: cognizance, curiosity, resolution, and execution. A well-organized marketing channel can facilitate enterprises to not only allure new patrons but also retain current ones. This editorial delves into how a marketing channel can aid in customer preservation.
 
Identifying Consumer Prerequisites
 
At the commencement of the channel is the cognizance stage, where enterprises draw potential patrons to their offerings. This provides an opening to identify consumer prerequisites and agony points, which can help in crafting aimed content that specifically addresses these concerns. By doing so, enterprises can demonstrate how their products or services can resolve consumer predicaments.
 
Nurturing Consumer Fascination
 

Once potential patrons have been drawn to an enterprise, it is crucial to maintain their interest in the offerings presented. This is where the curiosity stage of the channel comes into play. By providing valuable content and cultivating reliance with the audience, enterprises can prompt them to engage with the brand and move nearer to completing a purchase.
 
Providing Relevant Facts
 
As potential patrons progress through the resolution stage of the channel, they will scrutinize whether or not to proceed with a purchase. This presents a prime opening to provide relevant facts that address any lingering inquiries or objections they may have. By providing helpful resources like patron appraisals, case studies, and product demonstrations, enterprises can establish credibility and persuade potential patrons to complete a purchase.
 
Retaining Existing Patrons
 
Once a purchase has been made, it is vital to continue engaging with patrons and providing ongoing value. This is the execution stage of the channel, where enterprises can concentrate on patron retention by providing exceptional customer service, loyalty rewards, and individualized recommendations based on their past purchases. By maintaining contact with patrons, enterprises can promote repeated purchases and cultivate long-term associations with their audience.
 
In conclusion, a well-designed marketing channel can aid enterprises in retaining patrons by identifying their prerequisites, nurturing their fascination, providing relevant facts, and continuing to engage with them after the sale. By prioritizing patron retention, enterprises can construct a faithful patron base that will offer long-term support.

A marketing channel is a visual portrayal of the consumer expedition from cognizance of a product or service to the point of completing a purchase.

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How Can a Marketing Funnel Help You Retain Customers?

You can love it or hate it, but you cannot ignore social media anymore! Especially if you have a business and are looking for leads constantly, you must be active on social media! It is one of the fastest and cheapest methods of reaching a relevant audience. Social media such as Facebook, Instagram, Twitter, and LinkedIn are among the most popular ways of reaching your clientele. Of course, e-mail marketing still has its charm, but social media is a different ball game altogether.
 
Facebook
 
A majority of the world’s digital population is on Facebook. Whether you are trying to build brand awareness or marketing, Facebook is among the most sought-after platforms. This is very useful for a new business that wants maximum reach at the initial stage.
 
Instagram
 
Instagram is a fast-growing social media platform. Most people on Instagram are of a younger demographic. Businesses that aim to engage and educate this age group can easily do it through Instagram. Short video clips called Reels have a reach like a wildfire. Interesting videos that hook the audience’s attention can go “viral” and help you gain the necessary leads. The accounts, however, should be optimized with all details that are significant for a customer to approach you. For instance, the profile must clearly state what the business is about and how the leads can get in touch with you. This ensures quality leads.
 
Twitter
 
The posts that can be posted on Twitter may be short, but they have the capability to reach a huge section of the targeted audience. It is the best platform to engage with people by putting forward things they don’t know about your business and answering their queries. 
 
LinkedIn
 
LinkedIn is the most professional of all the social media platforms. It has credibility among serious professionals who aim to find good products or services. It is accepted as the best method to reach a niche market, especially for professionals. The leads may be few, as compared to other platforms, but are of the highest quality.
 
YouTube
 
When did a video streaming platform start generating leads? YouTube is popular all over the world. It has made it extremely easy for individuals and businesses to create detailed videos of their brands, products, or services. Most customers tend to look for online reviews and testimonials before purchasing a product or service. YouTube videos can be made about reviews, product descriptions, and whatnot. This is today one of the most effective ways of lead generation.
 
Conclusion
 
With consistent engagement on social media, you can build brand awareness and increase traffic on your page. Maintaining this relationship with customers and like-minded businesses/ professionals you are likely to be approached multiple times. Creating content that touches certain strings of people’s pain points is likely to be shared by them. This could help in achieving great visibility among prospects. Paid advertisements are also a very effective way of reaching the right audience. Social media can therefore immensely help in quality lead generation.

You can love it or hate it, but you cannot ignore social media anymore! Especially if you have a business and are looking for leads constantly, you must be active on social media! 

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How can a social media presence improve your lead quality?

For today’s businesses, creating a website is almost inevitable. Anyone who looks for a service, product, or brand tends to search for its website to understand more about it. It is a true value-driving stream providing all necessary information to a customer. WordPress is a free and easy-to-use content management system that can help you build your digital space. Therefore, even small businesses can get the advantage of having a website, staying within the limit of their budget.
 
Let’s see the benefits of using WordPress websites in detail.
 
Advantages
 
Free 
Using WordPress is free of cost. Does that mean it is cheap looking? Absolutely not! It is an open-source platform that makes it accessible to web developers from all over the world. The platform is therefore of very high quality.
 
Easy to Use 
It is extremely easy to download and install WordPress. This means that you can get instant access to several amazing features in the interface.
 
Not Just Blogs 
WordPress is not only used as a personal blog page or for small businesses, it can act as a bigger platform for e-commerce and help you set up an online shop.
 
User-friendly 
You need not be an expert or hire one to work on WordPress. The interface is easily understandable and user-friendly making building a website, a cakewalk!
 
SEO 
WordPress is equipped with features that support search engine optimization and help you rank high on an organic Google search.
 
Themes 
WordPress has some amazing themes in it, helping you to create a website suitable for your purpose without worrying about the codes to make it look good. It is also very simple to add content to the website.
 
Google Analytics 
Google Analytics is easily integrated with WordPress. Therefore, it is very convenient for you to track insights related to data on your web page.
 
Support Community 
You can find answers to your queries related to WordPress in the support community. Just post your comments and questions and get responses from developers from around the world.
 
Variety of Plug-ins 
A huge library of third-party WordPress plugins is available to help you to incorporate anything you want into it. Your website can benefit from the additional features which can enhance the design, security, SEO, etc.
 
Easy Updates 
You can easily update the plugins, themes, etc. without the help of any professional developers. It is a task you can complete easily in a few clicks.
 
Wrapping Up
 
Small businesses often struggle to make a mark in the digital space. A lot of business is lost just because customers cannot find a business on Google. If you are a small-budget business, you don’t have to worry about the expenses of managing a website or an online shop. At a small rate of purchasing a domain name and associating it with a hosting server, you can build a perfectly functional website for your business. The ease with which WordPress can be used and the help that you can get from its community are the best advantages of using it. To wrap up, we can safely say that WordPress is the core value-driving stream for your business.

For today’s businesses, creating a website is almost inevitable. Anyone who looks for a service, product, or brand tends to search for its website to understand more about it.

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Why is a WordPress website the core value-driving stream for your business?

In today’s marketing world, lead generation is a crucial process that could decide the growth and success of a brand. In this competitive era, when any product or service you provide could have tight competition, it may be difficult to generate leads. But is it that hard? Let’s see how a blend of branding and marketing can generate quality leads.
 
What is Lead generation?
 
A lead is a prospect who shows interest in your brand, product, or service. A lead would have given you their contact details in exchange for some information from you. Lead generation involves using such data about the prospect to convert them into a customer.
 
The most common method for lead generation is marketing to this narrow segment of prospects that have shown interest in the brand. But to be fruitful, the process must begin with branding.
 
What is Branding?
 
Branding is creating a solid perception of the value and purpose of a brand, product, or service using brand awareness campaigns. This could include Google ads, YouTube ads, billboards, logos, brand themes, hoardings, etc. The idea is that when a prospect thinks of purchasing a product or service, only your brand’s name comes to their mind. An emotional connection with a brand has often seen success in capturing a mind share of the customer.
 
A Blend of Branding and Marketing
 
For a brand, creating awareness alone could garner a wide range of audience. However, not everyone in that audience is interested in the brand. Similarly, blindly marketing through cold calls or cold emails is like a shot in the sky. It is much less likely to hit your target. The best method, therefore, for lead generation is to blend branding with marketing.
 
The chances of someone who needs a specific product or service to purchase it from a brand that is on the top of their mind is very high. Therefore, continuously creating a positive perception of your brand is very important before you market it.
 
For example, a person often sees ads about a Hyundai car on his TV, Google ads, and a billboard near his office. Subconsciously, the logo, the tone of the ads, the brand ambassador, and such branding symbols find a place in his mind. When one day he decides to buy a new car, the first car he will think of is the Hyundai. This is the effect that branding strategy has on its audience.
 
After that, this person goes to the Hyundai website or showroom, registers his details, and tries to find out more about the car. This is where marketing comes into play. Now Hyundai has the required contact details of a lead that is highly likely to be converted into a customer. Getting this person to buy a car would be much easier than someone Hyundai sent a cold email.
 
Conclusion
 
To conclude, quality lead generation can be effectively achieved by creating a strategy that has a blend of branding and marketing. The two are not mutually exclusive. If done with a proper plan, it can lead to more sales in less time for the brand.

In today’s marketing world, lead generation is a crucial process that could decide the growth and success of a brand. In this competitive era, when any product or service you provide could have tight competition,

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Lead Generation is a Blend of Branding and Marketing 

Marketing a product/service is the process of getting people attracted to it and selling it to them. It involves many procedures to let prospects understand the value of the said product/service and how to get it. Most businesses try to market their products by communicating what their product does. However, according to Author Simon Sinek, the golden circle of marketing should involve 'what' at the outer level, 'how' at the inner level, and 'why' at the core level. The emphasis must be on starting with 'why' before anything else. Let us explore the benefits of starting with Why.
 
The Power of Why
 
Most marketers neglect the answer to the question 'why' about their business. Many people often connect with the purpose of a product or service over anything else. It is this deep connection that leads prospects to show interest. When their purpose matches the company's, they relate to it and ultimately form a loyal customer base. Every business must identify the reason for 'why.' And this must be beyond income or profit making. Unfortunately, many companies do not define themselves with a 'why.' However, if that purpose is identified and articulated, it brings an emotional connection with people who have similar values. 
 
For example, suppose you have a business of handloom clothing called Fashion Stories. Currently, your selling point is something like this-
"We make fashionable, durable, and comfortable handloom clothing. Want to own one? Check out our website."
Here you explain what you are selling and how you are selling it. But the purpose needs to be clarified. Now check this out:
"At Fashion Stories, we support the immensely talented handloom artisans from the rural areas of our country. We make fashionable, durable, and comfortable handloom clothing for you. Want to own one? Check out our website."
 
Do you see the difference in selling? Wouldn't starting with Why captivate the audience more? It will! You can attract more customers by driving home your establishment's core beliefs and values.
 
Additional Benefit
 
Not just with customers, the "Why" should also be communicated with the employees within the organization. This gives them motivation, a sense of purpose, and a common goal to achieve. Many employees are often not keen on making a profit for a business owned by someone else. However, aligning them with the company's purpose or mission drives them to do better. Of course, the answer to "why" for them could also mean other things, such as perks, incentives, and growth.
 
Conclusion
 
Whatever your business is, Marketing is not easy today when stiff competition exists. To make your business extraordinary, you can start marketing it by explaining to your audience why you are doing it. Starting with Why is a marketing strategy and foundation that can help strengthen your business internally. Moreover, finding a positive reason to do what you do positively impacts the world around you.

Marketing a product/service is the process of getting people attracted to it and selling it to them. It involves many procedures to let prospects understand the value of the said product/service and how to get it.

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Start with Why in Marketing

The rise of e-commerce has been the most significant turning point in the digital age. Shopping for anything and everything from salt to a car or property can now be quickly done through e-commerce platforms. More and more people rely on shopping online. Whether for work, studies, or entertainment, a vast segment of the global population is online for at least 4 hours daily. Therefore, it is unsurprising that e-commerce has become the new online vertical. Here, we discuss further reasons why this is true.
 
Breaking global barriers: Globally, most people used to use global produce and locally manufactured goods for consumption. However, with the advent of e-commerce, one can buy goods produced far away from their place. Customers can purchase goods and even services from anywhere in the world. Rural areas can also order from cities. For businesses, this means exposure to new markets, which is a massive advantage to sales.
 
Convenience: Most inventions worldwide aim to improve the consumer’s convenience. The urban population typically strives to get things done faster and more efficiently. E-commerce makes shopping as easy as a few clicks. With the help of a computer, smartphone, and internet connection, you can browse through thousands of products while sitting wherever you are- in your house, office, or even while traveling. Moreover, “shops” are open 24/7 for their customers.
 
Customized Marketing: E-commerce platforms benefit from the data available online and analyzation of algorithms. They can use such details to understand the patterns in customers’ interests. Such targeted audiences are more likely to purchase the product.
 
No additional cost: People bear no additional cost for online shopping. This means people own computers or smartphones with internet connection for various reasons. While using these for shopping, the customer is not spending additional money such as petrol or a taxi.
 
Competitive pricing: Competitive pricing is the most attractive feature of online shopping. Most sellers sell products online at a lesser rate than those in a brick-and-mortar shop. This is because of their savings in operational costs. When people get the same products at a lesser price, why would they take the trouble to go to the shop? It is a win-win situation.
 
Catering to all kinds of customers: Even small businesses have offered their products or services on e-commerce platforms due to the ease of setting up an online shop. This has encouraged innovation and entrepreneurship from all arenas. Such businesses can cater to all kinds of customers even with their limited resources.
 
Conclusion
E-commerce offers endless opportunities to both consumers as well as entrepreneurs. This new vertical of being online is going to grow stronger roots as more and more people get access to the technology. For its convenience, global reach, pricing, personalized offers, and low expense, online shopping will get more popular in the coming years. New and improved business models are likely to arise in the e-commerce sector.

The rise of e-commerce has been the most significant turning point in the digital age. Shopping for anything and everything from salt to a car or property can now be quickly done through e-commerce platforms.

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Why E-Commerce is the New Vertical of Being Online

When it comes to websites, the major element that is to be considered is the aesthetics along with the user experience. UI/UX of any website is the top-notch element that gives it the special value and feeling. This special value and feeling when blended with social media gives you the best landing experience. Landing experience when blended with the right amount of trust gives you the best conversion.

Every landing page is the BOFU touch point of any marketing funnel, this is the element that needs to be considered for generating effective leads for your business. This landing page needs to be catered to the right audience for right lead generation.
 I have often heard about the arguments between the sales team and marketing team that the leads getting collected are not getting converted and in some scenarios I have seen clients complaining that - ‘ we aren’t even getting leads’. Have you ever thought of the right reason behind this ?
 
Leave it - Have you ever wondered why landing pages are built at the first moment. According to Landing Page funnels - TOFU, MOFU and BOFU - The element that makes the conversion action is the strategy behind the wheels. And which wheels ?
 
The strategy behind the containers and sections of your landing page. Obviously, content and UI plays a major chunk of role in this, but when it comes to the marketing element and social media element, the hero is in another entire plot. The climax is driven to the landing page.
 
Whatever it is, the landing page is the crucial and last element that makes the decision whether the lead is to be converted or not. This one simple trick that needed to be mastered is the wordpress website creation. When it comes to wordpress, you can easily leverage multiple plugins which makes your life much easier with multipurpose tool implementation and element implementation. It is what it is, when it comes to marketing and the element that makes this change is the final Call To Action which is embedded in our sales Funnel. The sales funnel creates its entire formula when the blend of touchpoints, social media marketing and the right amount of strong user experience is embedded into this landing page.
 
Now the major question is - How does this landing page get you the leads and how is it even created ?
 
Landing pages are basically funnels which make the visitor take specific action for conversion. Now the question here is - How do you make it ? The go to option for any landing page is CMS systems. One of the best CMS systems you can use is wordpress - No matter what, the content management system must align with the goals of your landing page. These goals are specific to the domain of the business you are catering to. The more you get done with wordpress website builder you find it easy for you to generate quality landing pages and social media funnels where you can place the wordpress website funnel at the end of the funnel. 
 
At the end of the day wordpress website is the place where the real magic takes place - and this magic is the conversion which your business looks forward

When it comes to websites, the major element that is to be considered is the aesthetics along with the user experience. UI/UX of any website is the top-notch element that gives it the special value and feeling.

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Wordpress Websites and Lead Generation

When it comes to marketing a business the number one element that is to be considered is the
aesthetics of the business and as we all know aesthetics by aesthetics I mean the quality of the
landing page for the quality of the website. Now whatever it may be, the only thing that matters
to any person that visits your website is what value have your business brought to your existing
customers. Development can be of different types, the number one development when it comes
to converting your leaves to sales qualified lead is nurturing them worth values that you have
brought to the existing customer.
 
The number one value in that form is the values blended with the vision of your business. For
any business - when the vision is corrected and tweaked to match the vision of the audience,
then it is entirely a different scenario. This scenario when mapped with your Marketing Qualified
lead - Mapped CRM. Here the real play takes place. This real play is well known as the quality
and the conversion of leads and sales qualified leads. When I say Sales Qualified Leads, it
means the pure conversion and sales closure.
 
But how does this happen, when you don’t have a well lit landing page or brand value. This is
where marketing comes into play. Nowadays we see a lot of influencers speaking about our
personal favorite brands, perhaps the first time you have heard about the brand you love the
most must have been from any influencer or social media marketer. This is the real
communication medium through which the spectrum of value passing takes place or we can say
the whole cadence of leads takes place. But where does all these lead to ? It is nothing but your
landing page or website. The landing page you have or the website you have built acts as the
button of the funnel of the lead pipeline you have been created or you are planning to try to
create with the help of advanced marketing strategies or branding elements.
 
We all know that branding acts as the face of any product, and when it lacks we switch it to
marketing. This marketing can only be tweaked with the help of funnels for an effective
conversion. All this leads to the so-called ‘BOFU’ Which can also be called the button of the
funnel. Those button of the funnel is the end place where your CRM takes the leads from. But
have you ever noticed why leads drop off when it comes to the BOFU. The only reason behind
this the conversion value not being communicated or the vision of your business not being
communicated

When it comes to marketing a business the number one element that is to be considered is the
aesthetics of the business and as we all know aesthetics by aesthetics I mean the quality of the
landing page for the quality of the website

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Why Wordpress Websites is the heart of Budget Friendly Website Makers

The E-commerce sector has seen tremendous growth ever since its inception. Especially after the pandemic, when everyone relied on online shopping, the sector is booming like never before. E-commerce has innumerable possibilities and advantages. How many times have you googled for any random item that you wished to purchase? All sectors are finding ways to fit into the e-commerce sector and mark their presence where most people are looking now. In this article, we discuss why e-commerce is a booming sector.
 
Convenience
 
A few decades ago, sitting at home and buying everything you need was just a dream. Today, it is a reality! From groceries to a car, now you can find anything and almost everything online and get it delivered to your doorstep. Not just that, you can shop any time of the day and night. This convenience and accessibility are the main reason why e-commerce is here to stay.
 
Global reach
 
Whether a business is big or small, with the help of e-commerce, it can reach a global audience. For instance, even if you live in the UAE, you can purchase products from India, or USA, or anywhere around the world. Businesses can strive for immense market expansion by building a strong online presence.
 
Cheaper
 
Unlike brick-and-mortar stores, online stores can save a lot of money. They do not need a fancy physical store with lighting, air-conditioning, sales staff, etc. They may only need a warehouse to stock the items and pack and deliver them to the requested addresses. They can, in turn, offer the goods at a much cheaper rate and at considerable discounts to the consumers.
 
Personalization
 
A main factor in the success of e-commerce is how it allows personalized marketing. With the help of data analysis, businesses can get insights into each customer's shopping patterns and preferences. A product can therefore be marketed to a targeted audience with a high probability of conversion. This leads to gaining a more loyal and satisfied customer.
 
Innovation
 
Continuous upgradation and innovation are mantras to stay relevant in the e-commerce sector. Due to the ease of establishing and starting a business, the competition in any product sector is very high. The products need continuous development as well as the methods of marketing, payment, and delivery also demand novelty. Businesses are in constant search of ideas to improve customer experience.
 
Transparency
 
You buy a new product from a retail shop because you either heard from someone that it is good or will have to learn from your personal experience. However, you can easily find online reviews, ratings, and feedback while shopping online. Such a concise response can help you decide whether you want to invest in a product.
 
Conclusion
 
Convenience, accessibility, global reach, and lower cost are the main reasons e-commerce is booming. With the advancement of technology, such as AI and virtual reality, the experience of online shopping has gained an exciting new level. The very high competition in the e-commerce sector is driving businesses to provide more specific and relevant products to their customers. The sector is likely to show tremendous growth in the coming decades too.

The E-commerce sector has seen tremendous growth ever since its inception. Especially after the pandemic, when everyone relied on online shopping, the sector is booming like never before.

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Why E-Commerce is the Booming Sector

Social Media is the collective term for all platforms where people can share content and network. We know that Twitter, Instagram, Facebook, TikTok, and LinkedIn are some of the most well-known social media platforms. With billions of people scattered over one or more of these platforms, it may appear that they are saturated. Are they really? Social media's relevance is far from being exhausted. Apart from the global population that is getting familiar with social media, a new generation of social media users is added every year. This means that it is ever-growing. In this article, we discuss why social media is still not saturated.
 
Unexplored Regions
 
Billions of people around the world are already using social media. In addition, countries in Asia and Africa are rapidly digitizing, with more n more people using smartphones. The doors to the untapped demographics will open new avenues to a whole new group that is ready to consume everything available on social media. Social media can customize the same content in regional languages and formats to reach every corner of the world. For several brands, social media is a platform for global expansion.
 
New Trends
 
Social media is updated every second, and new trends are emerging daily. For marketers especially, following the latest trends to market to a target audience has become inevitable. For example, short videos are currently widely popular and market everything from a snack to a movie. The entire landscape of social media soon adapted to this new trend. Such innovative trends will keep on coming to keep people amused and interested.
Social media is also a platform for e-commerce, and the associated possibilities in this field are tremendous. Since businesses see immense potential in social media, they have dedicated teams that develop ideas to stay innovative.
 
Influencer culture
 
Social media influencers have become the most revolutionary marketers in the area. Common people relate to these non-celebrity social media users. Their loyal " followers” take their recommendations and suggestions seriously, who could be people from the remotest lands to affluent people. There are micro and nano influencers as well who engage with niche communities. Brand collaborations with such influencers have helped brands penetrate any targeted market’s depths.
 
Social Impact
 
Social media has also been a catalyst for activism. Many social movements, such as #MeToo, gained public attention through social media. If most people are hooked to their phones now, where else should marketing and activism be? These platforms are critical in driving social change and creating an impact. Therefore, social media is a long way from being irrelevant.
 
Conclusion
 
Social media platforms have been on the scene for over a decade now. But their popularity has risen only in the past 4-5 years. It has a long way to go. With new trends emerging every now and then and millions of people joining the social media frenzy every year, it is far from being saturated. The success of any brand and business today would largely depends on how efficiently they utilize the full potential of social media.

Social Media is the collective term for all platforms where people can share content and network. We know that Twitter, Instagram, Facebook, TikTok, and LinkedIn are some of the most well-known social media platforms.

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Social Media is Still Not Saturated

TikTok needs no introduction, but if you are coming from another planet, here it is for you. TikTok is a platform for short-form videos. People make lip-sync, songs, dance, and other creative videos with the help of extensive filters, special effects, and editing options available on TikTok. Apart from these, TikTok is also used for activism, campaigning, and educating. 
 
Since its inception in 2017, TikTok has become extremely popular as a performance marketing platform. In performance marketing, a marketer is rewarded only if specific goals or business objectives are met. Brand partnerships with influencers on TikTok work based on this kind of marketing. This article explains why TikTok is the new performance marketing platform. 
 
User Engagement
 
The maximum number of users on TikTok are youngsters all over the world. This young population uses TikTok for entertainment and self-expression. TikTok users, who are primarily 16-24 years old, spend almost 1.5 hours daily on the platform. Therefore, marketers get a significant window for engagement with this demographic.
 
Influencer Marketing
 
You can partner with appropriate influencers depending on the kind of service or product you need to market. This can help your brand to reach the right audience faster and help you generate leads. Influencers use creative and engaging content to do so. It is a win-win for the business because you must only pay based on performance.
 
Different Ad Formats
There are several methods by which TikTok ads can be bid on. The cost is based on the performance of the ad.
 
<ul>
<li>Cost per click: based on the number of times ads are clicked on.</li>
<li>Cost per impression: based on the number of views.</li>
<li>Cost per sale: based on an ad’s number of sales.</li>
<li>Cost per lead: based on the number of people who signed up for something.</li>
<li>Cost per acquisition: based on whatever objective a marketer has- could be a sale, signing up, etc.</li>
</ul>
 
These methods may have only minor differences but lead to widely varying results.
 
Integration of E-commerce
 
Understanding the potential, TikTok has integrated e-commerce features. Businesses can now redirect users to purchase items tagged in a particular video. This simplifies the shopping experience for people. This marketing method has very high conversion rates. Viral content can directly convert into sales using the “Shop Now” buttons integrated with TikTok.
 
Organic Reach
 
TikTok has the power to make your content viral. Its algorithm is such that it reaches millions of organic users within a short period based on their engagement patterns. Crafting viral trends and challenges makes it easy for a brand to boost its visibility. This organic reach fuels the performance of any ad or marketing technique.
 
Conclusion
 
Billions of users across the globe are using TikTok. Some users who have thousands of followers and a niche audience can help promote and market a related brand using their entertaining or educating content. These influencers only need to be paid based on their performance. The ads can be paid in various formats, such as cost per click, view, sales, etc. With its popularity growing rapidly in the past few years, it is safe to say that TikTok is the new performance marketing platform.

TikTok needs no introduction, but if you are coming from another planet, here it is for you. TikTok is a platform for short-form videos. People make lip-sync, songs, dance, and other creative videos with the help of extensive filters

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TikTok is the new Performance Marketing Platform

Facebook ads are less viable than they were 5 years ago. Does that mean they are dead? With other social media platforms such as Twitter, LinkedIn, and Instagram overtaking Facebook in popularity, fewer people are spending time on FB. There are still billions of active FB users. If you are keen on garnering the attention of this community, it may be more challenging but possible. In this blog, we discuss the issues with Facebook ads and how some of these can be tackled.
 
Targeting Relevant Audience
 
Relevant and creative ads must be used to grab the attention of the targeted audience. A large section of businesses finds success by creating such ads. Ads on Facebook can be of different formats, such as short videos, slide shows, carousel ads, and so on. Ads must be designed depending on your product and the nature of your audience. For example, someone from Gen Z is less likely to go through a carousel ad and more likely to watch a video. At the same time, someone from an older generation will be willing to read through a carousel. So, understanding the pattern of the targeted demographic is essential.
 
Over the years, Facebook has been allowing location tracking of users. Users saw relevant ads based on these locations. However, in recent times users have shown their disappointment in this feature. Most people have chosen to keep their location from being tracked, so the ads cannot be targeted that way.
 
Adapting to changing Algorithm
 
Facebook algorithm is ever-changing. Staying updated with the latest changes and modifying your advertisements accordingly is the key. Facebook provides robust analytics regarding impressions, conversions, returns, etc. These insights should be continuously used to benefit the conversion ratio.
 
Performance Marketing
 
Performance marketing is the new in-thing in which payment is made only if some action, such as click, view, signing up, sale, etc., is done. This marketing method is widely used on TikTok and Instagram and must also be effectively utilized on FB.
 
Adapting and innovating new trends must be relevant in the marketing scenario. The behavior of users is now volatile and is influenced by several factors. Allowing effective e-commerce by clicking directly from the ads has helped FB ads to convert into sales. This can be done even more effectively by spreading the ads across platforms, including Instagram. Facebook also has a way of finding a “Lookalike Audience,” which can help a business reach its potential customers with characteristics like the existing customer pool.
 
Cost Involved
 
The increasing cost of posting ads on Facebook has been another reason many businesses opt-out. Only businesses sure of finding their target audience on this platform are leveraging its benefits. A new business or an experimental project is less likely to use Facebook advertisements.
 
Conclusion
 
Conscious efforts in innovation, cost, and targeting the right audience can still work well in acquiring an organic audience. The success lies in adapting to the changing landscape of Facebook marketing. Facebook ads are certainly out of their glorious days. But they are not yet dead.

Facebook ads are less viable than they were 5 years ago. Does that mean they are dead? With other social media platforms such as Twitter, LinkedIn, and Instagram overtaking Facebook in popularity, fewer people are spending time on FB.

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Are FB Ads Dead?

What is Content Strategy?
Content strategy is the plan regarding social media that helps a business grow from its current position to its goal. It is a straightforward guide detailing when, where, what, and how to post on social media platforms. It helps create visibility for the brand, in turn improving its value.
 
Here are some reasons why content strategy is the most important in social media marketing.
 

<li>
To Engage and Retain Audience: 
Posting well-planned content makes it easier to engage with the target audience. Consistency is the key here. A content strategy not only helps you to understand how frequently you must post, but it also lets you plan the progression of the content that you deliver. Such compelling content helps retain audiences and builds a loyal customer base.
</li>
<li>
To Build a Brand Identity
Have you noticed that the content of established brands always has a consistent tone, color theme, and values? Such unique features become the identity of your brand. A well-sketched-out content strategy can help you from deviating from the brand identity and goals. Your audience soon starts to identify these unique characteristics. Posting random content with no uniformity can make your brand forgettable.
</li>
<li>
To Drive Traffic to Your Website
Most social media marketing aims to drive traffic to the website, which can lead to conversion. A proper content strategy will urge you to post relevant content with links to your product pages, landing pages, etc. This acts as direct sales for your product.
</li>
<li>
Enhances SEO
Did you know that the rate and quality of engagement in your social media handles help to determine the search rankings? This increases the value of your website and helps you climb the ranking ladder. Therefore, a comprehensive content strategy is necessary.
</li>
<li>
Helps you Measure Your Growth
A content strategy is dynamic. It keeps changing based on the measurement of progress that it sees with the execution of the previous steps. You can analyze if your path is correct by measuring if your short-term or long-term goals are being achieved as planned.
</li>
<li>

To Control Cost
Social media marketing, like all other marketing, requires an investment. A responsible content strategy can provide insights into the cost and associated results. Without a plan or design, the costs often go out of hand. A content strategy tames this unnecessary expense on marketing and channelizes the funds in the right direction.
</li>
<li>
Makes you Stand-out.
A content strategy gives you an edge over your competitors for your social media marketing. You can make a mark in your niche market compared to companies with no strategy. It gives you an advantage and extra mileage to your brand. Unlike your peers, the content strategy can be formulated with an emphasis on your USP.
</li>
</ul>

 
Conclusion
 
 Social media marketing must always begin with a content strategy. The strategy helps you establish a brand identity and measure its growth. A content strategy is essential to engage with the target audience and to achieve a business’s goals. No marketing works well if it doesn’t know where it stands and where it is going, which is why content strategy is a must!

Content strategy is the plan regarding social media that helps a business grow from its current position to its goal. It is a straightforward guide detailing when, where, what, and how to post on social media platforms.

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Why content strategy is the most important in SMM

There are millions of websites on the internet. Do you have one too? Any website blossoms only when many people check out its content. It is essential to create outstanding content and consistently post on the website. But how do you get more people to read it among the many websites on Google? You can make your website relevant and popular in many ways. Here are 5 strategies to drive traffic to your website.
 
<ul>
<li>
Content Creation and Topic Expertise 
While creating a website, the most time you must invest in is in planning and creating the content. Choose a niche and create a website with valuable and engaging content. Your content should be distinct from all the other websites in your niche and be topic experts. Google prioritizes websites that are topic experts and hence organically appear on top of Google searches. Wherever possible, use images, infographics, videos, etc.
<li>
<li>
Search Engine Optimization Practices 
Having valuable content is insufficient to make your website appear at the top. SEO practices are crucial in driving traffic to your website. Do extensive keyword research to understand the most-searched words in your topic. Incorporate these words in your headings, meta tags, URLs, and the main content organically. Also, provide quality backlinks from reputed websites. This can be achieved through some networking.
<li>
<li>
Content Marketing 
Social media marketing is an effective way to market your content. Use relevant images, infographics, videos, and podcasts on your website, and market these on social media handles. Find out the social media platforms where your target audience is most engaged and create optimized and attractive profiles to communicate with them. Include valuable and sharable content to encourage your audience to share the content to increase your reach.
<li>
<li>
Paid Advertising 
This is one of the fastest and most effective ways to drive traffic to your website if its content is valuable. Google ads, Facebook ads, Instagram ads, etc., allow you to engage with the target audience based on interest and behavior analysis. Advertising campaigns are based on algorithms of these social media platforms and the performance of the ads in a particular sector. Paid collaborations with influencers are also very effective these days.
<li>
<li>
E-Mail Marketing 
The traditional e-mail marketing technique is still much popular. Send regular newsletters, promotional offers, and discounts to a relevant e-mail list. Do not forget to add links to new and relevant pages of your website in these emails. Use subscriber details and engagement rate to personalize and improve the quality of e-mails you send to them.
</li>
</ul>
 
 
Conclusion
 
Driving traffic to a website requires continuous attention. It cannot be just done once and left off. Consistently try to improve local and technical SEO. Build a robust website with a solid structure and interlinked pages. Engage with the targeted community on multiple platforms. Getting backlinks from trusted sources is a sure-shot way of improving your traffic. Analyze the traffic to your website continuously to identify the channels that are helping the most and focus on these channels more.

There are millions of websites on the internet. Do you have one too? Any website blossoms only when many people check out its content. It is essential to create outstanding content and consistently post on the website.

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