cube
hero

COVID-19 : An opportunity to reboot your business

half_colors

COVID-19 : An opportunity to reboot your business

COVID-19 has become the new trigger word for everyone around the globe. People around the world are grappling with fear due to the outbreak of this pandemic. The whole world is under shutdown and has turned out into a ghost land, resulting in a huge decline in foot traffic. With no exit strategy currently in site, many events have been cancelled world wide, including the Olympics, Indian premier league and other major sports tournaments which led to a crash in the pre-planned campaigns and strategies and budget plans of many advertisers and brands. The International Monetary Fund (IMF) has revised its global GDP growth estimate from 3.3% just 3 months ago to a contraction of 3%, something not seen since the Great Depression of the 1930s. We are not battling with just health consequences but an economic downfall. However, the battle is never lost until we choose to surrender.

b-img

As  Jack Ma (co-founder and former executive chairman of Alibaba Group, a multinational technology conglomerate) once said, ‘Crisis is the best opportunity to retool your business for the growth ahead.’ He further added ‘ Learn digital methods and adopt Internet technology’. This is the time to explore the opportunities, many companies have already started to build strategies based on digital marketing.E-commerce sites like Amazon have shown an increase in their sales amid the lockdown. Where most of the people preferred to buy daily essentials through online shopping. The data released by Adobe Analytics shows that the percentage of people buying cough, cold and flu medicines through online portals has increased by 198%. Meanwhile , as  the rest of the world is terminating their employees, Netflix has hired 2000 customer support staff, thanks to the lockdown that helped to earn 16 million new signups on Netflix. Food delivery partners like Swiggy and Zomato have taken advantage of this lockdown by expanding their delivery options from just food delivery to delivering groceries.As social distancing is put into practice, companies like Zoom, Microsoft, Google etc. have been filling their pockets with their new promotion strategies with  less physical contact and more virtual contacts by offering free video conferencing to all the people, which is the perfect game to turn them into paid users in the future.  This is a time where the whole economic cycle is facing a brink, resulting in less competition. If marketers implement the right strategies and investments now, it can lead to an upscale in their business graph. This is the right time to acknowledge the threats faced and explore the opportunities ahead. In other words, now is the time to ‘ Think Digital!’

Latest Posts

card
Why E-Commerce is the New Vertical of Being Online

The rise of e-commerce has been the most significant turning point in the digital age. Shopping for anything and everything from salt to a car or property can now be quickly done through e-commerce platforms.

card
Start with Why in Marketing

Marketing a product/service is the process of getting people attracted to it and selling it to them. It involves many procedures to let prospects understand the value of the said product/service and how to get it.

card
Lead Generation is a Blend of Branding and Marketing

In today’s marketing world, lead generation is a crucial process that could decide the growth and success of a brand. In this competitive era, when any product or service you provide could have tight competition,