Challenge:

Scholab Overseas Education grappled with the challenge of striking a balance on social media—maintaining an active presence without overwhelming their audience. With an initial average weekly reach of 2,500 and daily engagements hovering at approximately 100, the need for an enhanced strategy was apparent.


Approach:

Recognizing the importance of an engaging ad, we took a measured approach to elevate Scholab's digital marketing strategy.


Testing and Optimization:
1. Introduced Facebook A/B testing to refine creative elements and copy for improved audience engagement.

2. Focused efforts on Key Page Visitors, tailoring content for the most impactful audience segments.



Results:
 1. Over the campaign duration, the average weekly reach almost doubled, reaching a solid 5,000.

2. Daily engagements experienced a moderate increase, growing from around 100 per day to a respectable 250.


Audience Targeting:

Strategically directed efforts towards audiences identified as Key Page Visitors, ensuring content resonated effectively.


Budget Scaling:

 Implemented a cautious budget scaling approach, with incremental increases. Maintained a healthy Return on Ad Spend (ROAS) of 4.8x.



Facebook Ads Metrics:
1. Click-Through Rate (CTR): Improved from an initial 1.2% to a more engaging 3.8%

2. Cost Per Click (CPC): Decreased by 30%, from 12 INR to 5 INR.

3. Conversion Rate: Increased by 40%, from 2.5% to 6%.


Google Ads Metrics:
 1. Impressions: Saw a notable increase, from 50,000 to 75,000 weekly.

 2. Click-Through Rate (CTR): Improved by 10%, from 1.5% to 1.65%.

3. Cost Per Click (CPC): Reduced by 12%, from 14 INR to 12 INR.


Key Learnings:
1. Quality Over Quantity:
 - Emphasized the importance of an engaging ad over excessive posting, promoting a more authentic and trustworthy brand image.

 2. Audience-Centric Approach:
 - Tailored content to Key Page Visitors, recognizing the significance of engaging with influential segments without overwhelming them.

 3. A/B Testing for Optimization:
 - Leveraged A/B testing to refine creative elements and copy, ensuring the ads resonated effectively without overwhelming the audience.

 4. Gradual Budget Scaling:
 - Avoided drastic budget increases to maintain stability in well-performing campaigns, preserving a healthy ROAS and CPA.


Conclusion:

By strategically implementing Facebook A/B testing, focusing on influential audience segments, and adopting a cautious budget scaling approach, Scholab Overseas Education achieved notable improvements in reach and engagements. The detailed metrics showcase the tangible success, indicating a positive shift in both Facebook and Google Ads performance. This approach not only presented a more measured and trustworthy brand image but also demonstrated the effectiveness of a balanced and thoughtful approach to digital marketing, enhancing Scholab's position in the competitive landscape.

Scholab Overseas Education faced a dilemma in managing their social media presence, aiming to strike a balance between staying active and avoiding audience overwhelm. With an initial weekly reach of 2,500 and daily engagements around 100, there was a clear need for an improved digital marketing strategy to elevate their reach and engagement. Through the implementation of strategic ad campaigns and compelling reel contents  we successfully enhanced Scholab Overseas Education's reach and engagement on social media.

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 Elevating Scholab Overseas Education's Reach and Engagement Through Thoughtful Digital Marketing Strategy

Background:

Embarking on a journey to establish a brand from scratch, Geepas Academy set out to revolutionize career growth by guiding individuals through interview cycles, group discussions, and propelling their professional trajectories. The strategic approach began with a meticulous brand-building phase, seamlessly transitioning into performance marketing with a significant focus on Meta Ads. Additionally, impactful AD Campaigns on YouTube played a pivotal role in establishing Geepas Academy as an influential player in the online education space.


Brand Building Phase:

1. Visual Identity: Crafted a distinctive visual identity, including a unique logo and brand colors, fostering immediate recognition.
2. Content Strategy: Developed engaging content addressing pain points in interview cycles and group discussions, showcasing Geepas Academy's commitment to career enhancement.
3. Community Engagement: Actively engaged with the audience on social media, fostering a community around career development, and providing valuable insights.


Performance Marketing and Meta Ads:


1. Audience Segmentation: Leveraged Meta Ads to precisely target individuals seeking career advancement, aligning with Geepas Academy's unique value proposition.
2. Creative Optimization: Conducted iterative A/B testing to optimize ad creatives for heightened audience engagement and resonance.
3. Ad Copy Refinement: Continuously refined ad copy to highlight Geepas Academy's unique approach to career advancement and success stories of individuals benefiting from the platform.


YouTube AD Campaigns:
 
1. Subscriber Growth: Achieved over 9,170 YouTube subscribers through strategically crafted AD Campaigns.

 
2. View Milestone: Surpassed 195,000 views on YouTube, establishing Geepas Academy as a significant player in the online education sphere.



Results:
1. Brand Recognition: Achieved a substantial increase in brand recognition, evidenced by a 45% boost in brand-related searches.

 
2. Meta Ads Performance:

 
3. Click-Through Rate (CTR): Started at 1.2% and surged to an impressive 2.8%, indicating heightened audience engagement.

 
4. Conversion Rate: Increased by 30%, showcasing a substantial uptick in individuals converting from ad viewers to Geepas Academy participants.

 
5. Community Growth: The social media community witnessed a threefold increase, indicating a growing interest and engagement.


Business Scaling:
 
1. From 0 to 1: Successfully propelled Geepas Academy from its initial stages to a thriving and recognized brand in the competitive career development landscape.

 
2. Scale Achievement: Demonstrated the capability to scale the business, showcasing substantial growth in audience reach, engagement, and platform subscriptions.


Key Learnings:
 
1. Brand Building Significance:
 - Building a brand from scratch is foundational for long-term success in the competitive career development space.


 
2. Integrated Marketing Approach:
 - Seamlessly integrated brand building, Meta Ads, and YouTube AD Campaigns for a cohesive and effective digital strategy.


 
3. Continuous Optimization:
 - Regular A/B testing and refinement of ad creatives and copy are instrumental for maintaining peak performance.


 
4.Scalability:
 - Successful scaling from 0 to 1 exemplifies the effectiveness of the strategic approach in achieving substantial business growth.


Conclusion:

Through a meticulous blend of brand building, targeted Meta Ads, and impactful YouTube AD Campaigns, Geepas Academy not only gained significant brand recognition but also established itself as a leader in online education. The success in scaling from 0 to 1 demonstrates the effectiveness of the strategic approach, setting the stage for continued growth and success in empowering individuals on their career journeys.

Geepas Academy, a transformative career growth platform, has successfully scaled its operations from the ground up, establishing a distinctive brand identity. Through a strategic approach that encompassed meticulous brand-building, performance marketing, and impactful YouTube AD Campaigns, Geepas Academy has emerged as an influential force in the online education landscape.

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Geepas Academy - Transforming Career Growth, Scaling from 0 to 1, and Building a Distinctive Brand Identity

Context:
Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.
Pain Points:
Less Users&nbsp;
Lack of Visibility&nbsp;
User Retention
Project Solution:
Made Website SEO friendly
Sports-related Business listings&nbsp;
Strong Content Marketing
Results:

Achieved 1st rank within 6 Months &nbsp;
92% Increase in Website Traffic &nbsp;
Average of 20 Enquiry per month through organic traffic &nbsp;
Improved Brand Visibility on digital &nbsp;95% Increase in 
Website Traffic

Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.

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Journey Towards the Top of Google Search

Client:
Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.
Problem Statement
The first and second waves of the pandemic hit offline sales badly. The client wants to revamp the existing online store and give prominence to selling online. They would like to showcase the products to the customers from the nearest branches to the customer location.
Solution
We have used Magento 2.0 platform to build the e-commerce application. The frontend is custom developed in React JS for faster loading and performance. A PWA application is also developed for users. iOS and Android apps are also developed for customers.
The application can track the user's Pin code and show the products from their nearest Nandilath Branches. The shipping cost will be calculated from the nearest branch of the user.
Result
The new website is launched before the Onam season and the customer had reported a noticeable increase in sales through the new website. At the peak, the website had 500+ concurrent users with around 2000 active SKUs.

Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.

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How We Digitized and Created an Online Presence for the New Normal

Client:
42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality.
Problem Statement
The second wave of the pandemic hit the Real Estate sector badly. Since it had a greater effect on the investing decision of people, the realtor&rsquo;s marketing team was worried about not getting much traction in sales for the past couple of weeks. To generate good quality leads was the need of the hour.
Solution
We developed a campaign strategy to create awareness about the brand among the prospects followed by a lead generation campaign.
The brand awareness campaign was adapted from the tagline &lsquo;You Got It Right&rsquo; focusing on 5-6 major features of 42 Estates.This was launched across Google Display Networks and Facebook&rsquo;s Ad Network. The CTA from this website was directed to 42 Estate&rsquo;s landing page that was created specifically for the campaign.
Lead Generation campaign was targeted at people who have taken some qualifying actions with the <a href="https://www.centresource.ae/services/digital-marketing">brand awareness</a> ads. We re-targeted people who watched more than 50% of the brand videos and those who visited the landing page after watching the ad.&nbsp;

42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality

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 Leveraging Social Media of 42-Estates for Generating High-Ticket Leads

Client:
42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality.
Problem Statement
The second wave of the pandemic hit the Real Estate sector badly. Since it had a greater effect on the investing decision of people, the realtor&rsquo;s marketing team was worried about not getting much traction in sales for the past couple of weeks. To generate good quality leads was the need of the hour.
Solution
We developed a campaign strategy to create awareness about the brand among the prospects followed by a lead generation campaign.
The brand awareness campaign was adapted from the tagline &lsquo;You Got It Right&rsquo; focusing on 5-6 major features of 42 Estates.This was launched across Google Display Networks and Facebook&rsquo;s Ad Network. The CTA from this website was directed to 42 Estate&rsquo;s landing page that was created specifically for the campaign.
Lead Generation campaign was targeted at people who have taken some qualifying actions with the <a href="https://www.centresource.in/services/digital-marketing">brand awareness</a> ads. We re-targeted people who watched more than 50% of the brand videos and those who visited the landing page after watching the ad.&nbsp;

Context:
Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.
Pain Points:
Less Users&nbsp;
Lack of Visibility&nbsp;
User Retention
Project Solution:
Made Website SEO friendly
Sports-related Business listings&nbsp;
Strong Content Marketing
Results:
Achieved 1st rank within 6 Months &nbsp;
92% Increase in Website Traffic &nbsp;
Average of 20 Enquiry per month through organic traffic &nbsp;
Improved Brand Visibility on digital &nbsp;95% Increase in 
Website Traffic

Context:
Eurotech (https://eurotechmaritime.org/), a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners.&nbsp;
Pain Points:
* To get a first-page ranking for 15 competitive keywords (four of them are global keywords) within 5 months
* To drive quality organic leads to the website
* To Improve traffic from organic search
* Lack of brand visibility
* Usability issues
Project Solution:
* Optimized the site for mobile.
* Technical audit and site SEO optimization, Detailed keyword research
* Published fresh content through content marketing platforms
* Acquired quality backlinks from educational related sites
* Optimized visibility in &lsquo;Google My Business
* Fixed usability issues
* Guest posting
* Improved organic traffic through online promotions

Eurotech is a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners. 


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How we increased contact form submissions by 2720%

Client:
42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality.
Problem Statement
The second wave of the pandemic hit the Real Estate sector badly. Since it had a greater effect on the investing decision of people, the realtor&rsquo;s marketing team was worried about not getting much traction in sales for the past couple of weeks. To generate good quality leads was the need of the hour.
Solution
We developed a campaign strategy to create awareness about the brand among the prospects followed by a lead generation campaign.
The brand awareness campaign was adapted from the tagline &lsquo;You Got It Right&rsquo; focusing on 5-6 major features of 42 Estates.This was launched across Google Display Networks and Facebook&rsquo;s Ad Network. The CTA from this website was directed to 42 Estate&rsquo;s landing page that was created specifically for the campaign.
Lead Generation campaign was targeted at people who have taken some qualifying actions with the brand awareness ads. We re-targeted people who watched more than 50% of the brand videos and those who visited the landing page after watching the ad.&nbsp;

Case Studies

Branding is always about storytelling and the method through which you tell the story, the message lasts forever. The strategy you use to mold your brand will be forever remembered and will be praised by analysts and <a href="https://www.centresource.in/services/digital-marketing">social media</a> marketers. This trend goes on forever.&nbsp;
 When a person goes to market to get a particular product or service and finds your product along with several other competitors, then you need to create a push in the customers mind and make them choose your brand over others, this is where branding takes place, the push you give must be always about stories.
And the stories you create must reflect a moral, a moral that could be comprehended to values and which drives a notion of prejudice among the customers.&nbsp;
 It is always not about the values you drive but also about the feel or comfort you provide, and to be honest this is the flip side, stay tuned to this blog series to browse through the various phases of branding.

Branding is so much more than we all think it is. The strategy that creates a brand name is going to last forever and will be praised if done in a successful way.

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