Digital has completely revolutionized marketing by increasing the use of automation and improved technologies. Since consumers are showing a tendency to spend more time online, marketers are now shifting their budgets to digital marketing.
The past two decades have witnessed tremendous change in the market for Digital media planning and buying. With the revolutionary change in internet usage and how the advertising industry has taken itself to the next level of marketing ideas, digital media and marketing have now become the new and established phase of advertisement.
Initially, there was no Digital in the Digital media planning process, Just media. No social networking sites. No digital marketing strategies. Now that the process has been taken to the next level we can see that marketers strategically mixes their social media platforms to place advertisements and campaigns over periods to achieve their publicity goals.
Digital media planning and buying have now become more specific that we can easily target the exact audience who can be our market apart from the old methods like sending bulk broadcast messages to random people just like casting a huge net into the sea.
The digital media planning process has to go carefully through many steps which include proper strategies, apt negotiation, and also the exact placement of ads.
How Digital media planning and buying is being executed can be explained in a minimum of five steps.
Identification of target audiences with the help of extensive market research is the first part.
Find and understand the interest of your audience from the responses.
Filter the most responsive audiences from the list obtained.
The next step is very important in the Digital media planning process which is to deliver the apt creativity which can motivate your audience and motivates them to take the next step of action.
As we reach the last part, testing and retesting our ad placements and sort out which of them are working and which aren’t is very important to refine and improve ourselves.
The best strategy to be applied in the Digital media planning process is that we have to place our ads in front of the most ideal audiences at the right time and context which must drive them towards acting fast to our products and services.
These strategies include various tools like SEM, SEO, Social media ads, and also a TV and OTT platforms.
The benefit of the Digital media planning process is that it helps in controlling wasteful advertising.
They help the advertisers to select the amplest media, time, and space so that he can use the available resources in the most optimum and cost-effective manner.
BY placing such ads strategically, whenever an individual or company loads a new page online which contains searches I relation to your services, advertisers place your ads and grab the attention of the audience to attract and convert them as potential.
June 11, 2021
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