There is only one answer to this and it is &lsquo;they simply understand what consumers need and present it in front of them with the lowest price, that is, when a consumer comes across any particular product that they need in their daily life, the first choice will be Walmart for them. One another reason they still stand as the industry leaders is that they run periodic promotions with huge discounts across all sections&nbsp;
The Copywriting team of Walmart shares a huge hand in creating slogans associated with low prices. This creates an urge in the minds of the audience and makes them rush towards the store, with the brand name Walmart owns these customers make sure they get all the products they need in a single visit. This cycle is repeated at infrequent intervals to ensure that the sales never go down.&nbsp;
The three core metrics of Walmart's marketing strategy are Price, Product, Promotion, Place. PRICE at which the product is sold&nbsp;
The price is one of the most essential factors in determining the future and viability of any business.The price at which their products and services are sold.Even if word of mouth marketing is conducted well, price influences consumers and ensures that word of mouth marketing is carried out properly, resulting in a large number of people visiting each store.Fewer prices ensure that demand for the product being offered is high. Keeping this in mind Walmart sets customer-friendly rates to optimise sales.Walmart also makes sure that varying purchase and installment options (for furniture along with other appliances) are accessible by all customers.&nbsp;
PRODUCT quality is exceptional&nbsp;
Walmart has what customers want; rather than bringing new things to the market, they bring all of them into their stores. Attractive prices are offered on a wide range of products from around the world. Walmart has a good relationship with its suppliers and consequently receives savings when orders are placed in bulk. Walmart sells everything from groceries to hardware, furniture, appliances, health and wellness products, and even entertainment. The advanced tracking and logistics technologies make it simple to track packages from start to finish, from inventory to delivery. Their distribution partners provide great service, making store owners more
dependable in their access to the goods&nbsp;
PROMOTION strategies beat their competitor&nbsp;
Walmart promotion campaigns are run on all seasons with a wide range of discounts and promotions. Taglines such as &lsquo;Everyday discounts&rsquo; make sure that people acknowledge the promotions and take their step into the stores. The media through which these advertisements go out is the most critical element to be appreciated. Walmart leverages the power of billboards and digital media to make its advertisement reach a wider audience. One of the most appreciable strategies is the shipping method. Walmart provides the highest level of service for people who shop online. This creates a notion in the mind of customers to get their next order placed from Walmart because Security along with fast, reliable service is assured.

We all had come across Walmart in our business studies and market research. Walmart has its roots in 50 countries around the world and employs over 2 million people and often takes control of the world's largest revenue base. 
But have you ever thought about why Walmart still stands as the king of the world's largest and fastest-growing segment? 


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FOUR PRINCIPLES BEHIND WALMART’S MARKETING

Client:
Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.
Problem Statement
The first and second waves of the pandemic hit offline sales badly. The client wants to revamp the existing online store and give prominence to selling online. They would like to showcase the products to the customers from the nearest branches to the customer location.
Solution
We have used Magento 2.0 platform to build the e-commerce application. The frontend is custom developed in React JS for faster loading and performance. A PWA application is also developed for users. iOS and Android apps are also developed for customers.
The application can track the user's Pin code and show the products from their nearest Nandilath Branches. The shipping cost will be calculated from the nearest branch of the user.
Result
The new website is launched before the Onam season and the customer had reported a noticeable increase in sales through the new website. At the peak, the website had 500+ concurrent users with around 2000 active SKUs.

Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.

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How We Digitized and Created an Online Presence for the New Normal

Context:
Eurotech (https://eurotechmaritime.org/), a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners.&nbsp;
Pain Points:
* To get a first-page ranking for 15 competitive keywords (four of them are global keywords) within 5 months
* To drive quality organic leads to the website
* To Improve traffic from organic search
* Lack of brand visibility
* Usability issues
Project Solution:
* Optimized the site for mobile.
* Technical audit and site SEO optimization, Detailed keyword research
* Published fresh content through content marketing platforms
* Acquired quality backlinks from educational related sites
* Optimized visibility in &lsquo;Google My Business
* Fixed usability issues
* Guest posting
* Improved organic traffic through online promotions

Eurotech is a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners. 


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How we increased contact form submissions by 2720%

Context:
Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.
Pain Points:
Less Users&nbsp;
Lack of Visibility&nbsp;
User Retention
Project Solution:
Made Website SEO friendly
Sports-related Business listings&nbsp;
Strong Content Marketing
Results:
Achieved 1st rank within 6 Months &nbsp;
92% Increase in Website Traffic &nbsp;
Average of 20 Enquiry per month through organic traffic &nbsp;
Improved Brand Visibility on digital &nbsp;95% Increase in 
Website Traffic

Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.

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Journey Towards the Top of Google Search

In case digital marketing&rsquo;s significance requires further underlying. Here are a few reasons why you should invest in good digital marketing strategies.&nbsp;
Increases website visibility in search engines
Nowadays everyone is on the internet, and they are always searching for things. Billions of searches are being made on a daily basis. And as a company, your goal should be to land on these search results. When it comes to increasing website visibility in search engines nothing works best like digital marketing.&nbsp;&nbsp;
So how can you increase your website visibility and traffic? The best way is to rank high in the Organic Search results. The higher your ranking, the better your visibility. When it comes to food and leads, organic is good. Organic leads are the visitors coming to your website by searching for a particular keyword.&nbsp;
How to increase search engine visibility?
-Quality content works best to increase your website ranking.
-Make your blog mobile-friendly.
-Keywords are the key. Try to place more user-engaging keywords.
-Use images to attract and engage visitors.
Attracting valuable and targeted Customers
&lsquo;Customer is king&rsquo; - it&rsquo;s an oldie but a goodie. It&rsquo;s relevant even today. The success of a business depends on the customers. If your website can&rsquo;t satisfy your visitors within a few seconds, they will most probably end up at your competitor&rsquo;s website. What you want is a simple and easy-to-use website with relevant content to attract more visitors. So try incorporating relevant and engaging content into your website or blog. Nothing too complicated, it should be simple but engaging.&nbsp;
Maximizes the ROI of your Website
If your website is not on the first page of the search result, you are invisible to most users. At the top three results, that&rsquo;s where you want your website to be. And SEO can help you get here. The primary goal of SEO is to make the website show up at the top of the search results. And a website that has invested in the right SEO strategies has no problem getting there.&nbsp;
To survive in this competitive market, companies will have to get innovative and come up with strong and updated digital marketing strategies. Implementing a high-quality SEO in your website is one way to go. There are many more you can use to take your business to higher levels.&nbsp; &nbsp;

There are many factors that contribute to the success of a business on the internet, but perhaps the most prominent one is digital marketing. Long gone are the days of traditional modes of advertisements. The rise of the internet had led to the downfall of traditional marketing but gave rise to a new one - digital marketing. To survive businesses need to take their business to where the customers are; right now that’s the internet. And of all the digital marketing tools, SEO is the most important tool helping companies to stay relevant and competitive on the internet. 

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Making A Case For Digital Marketing : How Digital Marketing Helps To Grow Your Business 

Client:
42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality.
Problem Statement
The second wave of the pandemic hit the Real Estate sector badly. Since it had a greater effect on the investing decision of people, the realtor&rsquo;s marketing team was worried about not getting much traction in sales for the past couple of weeks. To generate good quality leads was the need of the hour.
Solution
We developed a campaign strategy to create awareness about the brand among the prospects followed by a lead generation campaign.
The brand awareness campaign was adapted from the tagline &lsquo;You Got It Right&rsquo; focusing on 5-6 major features of 42 Estates.This was launched across Google Display Networks and Facebook&rsquo;s Ad Network. The CTA from this website was directed to 42 Estate&rsquo;s landing page that was created specifically for the campaign.
Lead Generation campaign was targeted at people who have taken some qualifying actions with the <a href="https://www.centresource.in/services/digital-marketing">brand awareness</a> ads. We re-targeted people who watched more than 50% of the brand videos and those who visited the landing page after watching the ad.&nbsp;

42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality

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 Leveraging Social Media of 42-Estates for Generating High-Ticket Leads

In light of their tremendous support, we’re thrilled to announce that Centre Source was officially hailed as a Clutch Leader for India this 2022! Our company was ranked among the top-performing B2B companies that provide digital strategy and IT services!


Clutch is an independent Washington DC-based platform committed to helping small, mid-market, and enterprise businesses identify and connect with the best B2B providers. Clutch recognizes the best B2B firms in India spanning different sectors every year. The strongest service providers have an extensive understanding of their industry and a strong dedication to providing excellent customer service. In their recent rankings, our versatility and expertise in different focus areas — IT services and digital strategy — were highlighted.

Our clients played a special role in making this come true for us. Centre Source has always valued the human component of projects and collaborations. This recognition proves how much we care and go beyond for their needs. 

Client satisfaction is one of our biggest standards for success, so we love nothing more than seeing our clients’ gracious feedback! Thank you so much to each and everyone who believed in us, especially to our clients who generously reviewed our services on Clutch. We owe this inspiring moment to all of you!

Strategy, growth, and technology — at Centre Souce, we are extremely passionate about pushing the boundaries for our clients. We are a top-notch one-stop shop that provides everything from IT and development services to creative and digital marketing solutions. Our clients’ success reflects our commitment and hard work. We never stop chasing innovation and growth to be the very best for them.

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Centre Source is India’s Leading B2B Provider for Digital Strategy & IT Services on Clutch this 2022

When it comes to building a website for your small business, you have two options: a hard-coded website or a WordPress website. While hard-coded websites were the norm in the past, WordPress has emerged as the most popular content management system (CMS) today. WordPress websites offer a number of advantages over hard-coded websites, especially for small businesses with limited budgets and resources. Here are some of the reasons why a WordPress website is a better option for small businesses:
 
Easy to Use: WordPress is designed to be easy to use, even for non-technical users. With its intuitive interface and simple navigation, you can quickly and easily create and manage your website content without any programming knowledge. This means you can update your website regularly without having to hire a developer or designer.
 
Cost-Effective: Building a website from scratch can be expensive, especially if you hire a developer or designer to do it for you. WordPress is a cost-effective alternative, as it is free to use and there are a wide variety of affordable themes and plugins available to customize your website to your specific needs.
 
Customizable: WordPress is highly customizable, which means you can create a website that reflects your brand and meets your specific requirements. There are thousands of free and paid themes and plugins available, allowing you to add features and functionality to your website without having to code anything yourself.
 
SEO Friendly: WordPress websites are optimized for search engines, which means they are more likely to rank higher in search results. The CMS is designed to make it easy for search engines to crawl and index your website, and there are a number of plugins available to help you optimize your content for SEO.
 
Mobile Responsive: With more and more people accessing the internet from mobile devices, it is essential that your website is mobile responsive. WordPress themes are designed to be mobile responsive, which means they will automatically adjust to different screen sizes and resolutions, providing a seamless user experience for your visitors.
 
Security: WordPress is regularly updated to address any security vulnerabilities and ensure that your website is safe from hackers and other cyber threats. In addition, there are a number of plugins available to enhance your website security and protect your sensitive data.
 
In conclusion, WordPress is the better option for small businesses looking to create a professional and effective online presence. It is cost-effective, customizable, easy to use, SEO-friendly, mobile-responsive, and secure. By using WordPress to build your website, you can save time and money, while still creating a website that reflects your brand and meets your specific requirements. Whether you are a small business owner just starting out or an established business looking to refresh your online presence, a WordPress website is the way to go.

When it comes to building a website for your small business, you have two options: a hard-coded website or a WordPress website.

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Why Wordpress website is way better than hard coded website for small business

Retaining clients can be a challenging task for any business. However, social media marketing is an effective way to reconnect and engage with inactive clients, commonly referred to as "dead clients." By leveraging the power of social media, businesses can build brand awareness, create engaging content, and connect with their clients on a more personal level. Here are a few reasons why social media marketing is the best strategy to retain dead clients:
 
Reconnect with inactive clients: Social media provides a platform for businesses to reconnect with clients who have been inactive for some time. By reaching out to these clients through social media channels, businesses can remind them of the value they offer and reignite their interest in their products or services.
 
Build brand awareness: Social media marketing is an effective way to build brand awareness and increase visibility. By regularly sharing engaging and informative content, businesses can keep their brand top of mind and make it easier for clients to remember them when they need their products or services.
 
Personalize communication: Social media allows businesses to communicate with their clients on a more personal level. By responding to comments and direct messages, businesses can show their clients that they are valued and appreciated. This personalized communication can help build trust and create a strong connection between the business and their clients.
 
Showcase expertise: Social media provides a platform for businesses to showcase their expertise in their industry. By sharing informative content and industry insights, businesses can position themselves as thought leaders and establish themselves as the go-to source for information and advice.
 
Drive website traffic: Social media is an effective way to drive website traffic and generate leads. By including links to their website in their social media posts, businesses can encourage clients to visit their website and learn more about their products or services.
 
Create engaging content: Social media provides businesses with an opportunity to create engaging and shareable content. By sharing fun and interesting content, businesses can capture the attention of their clients and keep them engaged with their brand.
 
In conclusion, social media marketing is an effective strategy for businesses looking to retain dead clients. By leveraging the power of social media, businesses can reconnect with inactive clients, build brand awareness, personalize communication, showcase expertise, drive website traffic, and create engaging content. By implementing a strong social media marketing strategy, businesses can strengthen their relationship with their clients and increase the likelihood of retaining them for the long term.

Retaining clients can be a challenging task for any business. However, social media marketing is an effective way to reconnect and engage with inactive clients

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Why Social Media Marketing is the best strategy to retain dead clients

A marketing channel is a visual portrayal of the consumer expedition from cognizance of a product or service to the point of completing a purchase. Commonly, the channel encompasses four stages: cognizance, curiosity, resolution, and execution. A well-organized marketing channel can facilitate enterprises to not only allure new patrons but also retain current ones. This editorial delves into how a marketing channel can aid in customer preservation.
 
Identifying Consumer Prerequisites
 
At the commencement of the channel is the cognizance stage, where enterprises draw potential patrons to their offerings. This provides an opening to identify consumer prerequisites and agony points, which can help in crafting aimed content that specifically addresses these concerns. By doing so, enterprises can demonstrate how their products or services can resolve consumer predicaments.
 
Nurturing Consumer Fascination
 

Once potential patrons have been drawn to an enterprise, it is crucial to maintain their interest in the offerings presented. This is where the curiosity stage of the channel comes into play. By providing valuable content and cultivating reliance with the audience, enterprises can prompt them to engage with the brand and move nearer to completing a purchase.
 
Providing Relevant Facts
 
As potential patrons progress through the resolution stage of the channel, they will scrutinize whether or not to proceed with a purchase. This presents a prime opening to provide relevant facts that address any lingering inquiries or objections they may have. By providing helpful resources like patron appraisals, case studies, and product demonstrations, enterprises can establish credibility and persuade potential patrons to complete a purchase.
 
Retaining Existing Patrons
 
Once a purchase has been made, it is vital to continue engaging with patrons and providing ongoing value. This is the execution stage of the channel, where enterprises can concentrate on patron retention by providing exceptional customer service, loyalty rewards, and individualized recommendations based on their past purchases. By maintaining contact with patrons, enterprises can promote repeated purchases and cultivate long-term associations with their audience.
 
In conclusion, a well-designed marketing channel can aid enterprises in retaining patrons by identifying their prerequisites, nurturing their fascination, providing relevant facts, and continuing to engage with them after the sale. By prioritizing patron retention, enterprises can construct a faithful patron base that will offer long-term support.

A marketing channel is a visual portrayal of the consumer expedition from cognizance of a product or service to the point of completing a purchase.

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How Can a Marketing Funnel Help You Retain Customers?

You can love it or hate it, but you cannot ignore social media anymore! Especially if you have a business and are looking for leads constantly, you must be active on social media! It is one of the fastest and cheapest methods of reaching a relevant audience. Social media such as Facebook, Instagram, Twitter, and LinkedIn are among the most popular ways of reaching your clientele. Of course, e-mail marketing still has its charm, but social media is a different ball game altogether.
 
Facebook
 
A majority of the world’s digital population is on Facebook. Whether you are trying to build brand awareness or marketing, Facebook is among the most sought-after platforms. This is very useful for a new business that wants maximum reach at the initial stage.
 
Instagram
 
Instagram is a fast-growing social media platform. Most people on Instagram are of a younger demographic. Businesses that aim to engage and educate this age group can easily do it through Instagram. Short video clips called Reels have a reach like a wildfire. Interesting videos that hook the audience’s attention can go “viral” and help you gain the necessary leads. The accounts, however, should be optimized with all details that are significant for a customer to approach you. For instance, the profile must clearly state what the business is about and how the leads can get in touch with you. This ensures quality leads.
 
Twitter
 
The posts that can be posted on Twitter may be short, but they have the capability to reach a huge section of the targeted audience. It is the best platform to engage with people by putting forward things they don’t know about your business and answering their queries. 
 
LinkedIn
 
LinkedIn is the most professional of all the social media platforms. It has credibility among serious professionals who aim to find good products or services. It is accepted as the best method to reach a niche market, especially for professionals. The leads may be few, as compared to other platforms, but are of the highest quality.
 
YouTube
 
When did a video streaming platform start generating leads? YouTube is popular all over the world. It has made it extremely easy for individuals and businesses to create detailed videos of their brands, products, or services. Most customers tend to look for online reviews and testimonials before purchasing a product or service. YouTube videos can be made about reviews, product descriptions, and whatnot. This is today one of the most effective ways of lead generation.
 
Conclusion
 
With consistent engagement on social media, you can build brand awareness and increase traffic on your page. Maintaining this relationship with customers and like-minded businesses/ professionals you are likely to be approached multiple times. Creating content that touches certain strings of people’s pain points is likely to be shared by them. This could help in achieving great visibility among prospects. Paid advertisements are also a very effective way of reaching the right audience. Social media can therefore immensely help in quality lead generation.

You can love it or hate it, but you cannot ignore social media anymore! Especially if you have a business and are looking for leads constantly, you must be active on social media! 

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How can a social media presence improve your lead quality?

For today’s businesses, creating a website is almost inevitable. Anyone who looks for a service, product, or brand tends to search for its website to understand more about it. It is a true value-driving stream providing all necessary information to a customer. WordPress is a free and easy-to-use content management system that can help you build your digital space. Therefore, even small businesses can get the advantage of having a website, staying within the limit of their budget.
 
Let’s see the benefits of using WordPress websites in detail.
 
Advantages
 
Free 
Using WordPress is free of cost. Does that mean it is cheap looking? Absolutely not! It is an open-source platform that makes it accessible to web developers from all over the world. The platform is therefore of very high quality.
 
Easy to Use 
It is extremely easy to download and install WordPress. This means that you can get instant access to several amazing features in the interface.
 
Not Just Blogs 
WordPress is not only used as a personal blog page or for small businesses, it can act as a bigger platform for e-commerce and help you set up an online shop.
 
User-friendly 
You need not be an expert or hire one to work on WordPress. The interface is easily understandable and user-friendly making building a website, a cakewalk!
 
SEO 
WordPress is equipped with features that support search engine optimization and help you rank high on an organic Google search.
 
Themes 
WordPress has some amazing themes in it, helping you to create a website suitable for your purpose without worrying about the codes to make it look good. It is also very simple to add content to the website.
 
Google Analytics 
Google Analytics is easily integrated with WordPress. Therefore, it is very convenient for you to track insights related to data on your web page.
 
Support Community 
You can find answers to your queries related to WordPress in the support community. Just post your comments and questions and get responses from developers from around the world.
 
Variety of Plug-ins 
A huge library of third-party WordPress plugins is available to help you to incorporate anything you want into it. Your website can benefit from the additional features which can enhance the design, security, SEO, etc.
 
Easy Updates 
You can easily update the plugins, themes, etc. without the help of any professional developers. It is a task you can complete easily in a few clicks.
 
Wrapping Up
 
Small businesses often struggle to make a mark in the digital space. A lot of business is lost just because customers cannot find a business on Google. If you are a small-budget business, you don’t have to worry about the expenses of managing a website or an online shop. At a small rate of purchasing a domain name and associating it with a hosting server, you can build a perfectly functional website for your business. The ease with which WordPress can be used and the help that you can get from its community are the best advantages of using it. To wrap up, we can safely say that WordPress is the core value-driving stream for your business.

For today’s businesses, creating a website is almost inevitable. Anyone who looks for a service, product, or brand tends to search for its website to understand more about it.

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Why is a WordPress website the core value-driving stream for your business?

In today’s marketing world, lead generation is a crucial process that could decide the growth and success of a brand. In this competitive era, when any product or service you provide could have tight competition, it may be difficult to generate leads. But is it that hard? Let’s see how a blend of branding and marketing can generate quality leads.
 
What is Lead generation?
 
A lead is a prospect who shows interest in your brand, product, or service. A lead would have given you their contact details in exchange for some information from you. Lead generation involves using such data about the prospect to convert them into a customer.
 
The most common method for lead generation is marketing to this narrow segment of prospects that have shown interest in the brand. But to be fruitful, the process must begin with branding.
 
What is Branding?
 
Branding is creating a solid perception of the value and purpose of a brand, product, or service using brand awareness campaigns. This could include Google ads, YouTube ads, billboards, logos, brand themes, hoardings, etc. The idea is that when a prospect thinks of purchasing a product or service, only your brand’s name comes to their mind. An emotional connection with a brand has often seen success in capturing a mind share of the customer.
 
A Blend of Branding and Marketing
 
For a brand, creating awareness alone could garner a wide range of audience. However, not everyone in that audience is interested in the brand. Similarly, blindly marketing through cold calls or cold emails is like a shot in the sky. It is much less likely to hit your target. The best method, therefore, for lead generation is to blend branding with marketing.
 
The chances of someone who needs a specific product or service to purchase it from a brand that is on the top of their mind is very high. Therefore, continuously creating a positive perception of your brand is very important before you market it.
 
For example, a person often sees ads about a Hyundai car on his TV, Google ads, and a billboard near his office. Subconsciously, the logo, the tone of the ads, the brand ambassador, and such branding symbols find a place in his mind. When one day he decides to buy a new car, the first car he will think of is the Hyundai. This is the effect that branding strategy has on its audience.
 
After that, this person goes to the Hyundai website or showroom, registers his details, and tries to find out more about the car. This is where marketing comes into play. Now Hyundai has the required contact details of a lead that is highly likely to be converted into a customer. Getting this person to buy a car would be much easier than someone Hyundai sent a cold email.
 
Conclusion
 
To conclude, quality lead generation can be effectively achieved by creating a strategy that has a blend of branding and marketing. The two are not mutually exclusive. If done with a proper plan, it can lead to more sales in less time for the brand.

In today’s marketing world, lead generation is a crucial process that could decide the growth and success of a brand. In this competitive era, when any product or service you provide could have tight competition,

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Lead Generation is a Blend of Branding and Marketing 

Marketing a product/service is the process of getting people attracted to it and selling it to them. It involves many procedures to let prospects understand the value of the said product/service and how to get it. Most businesses try to market their products by communicating what their product does. However, according to Author Simon Sinek, the golden circle of marketing should involve 'what' at the outer level, 'how' at the inner level, and 'why' at the core level. The emphasis must be on starting with 'why' before anything else. Let us explore the benefits of starting with Why.
 
The Power of Why
 
Most marketers neglect the answer to the question 'why' about their business. Many people often connect with the purpose of a product or service over anything else. It is this deep connection that leads prospects to show interest. When their purpose matches the company's, they relate to it and ultimately form a loyal customer base. Every business must identify the reason for 'why.' And this must be beyond income or profit making. Unfortunately, many companies do not define themselves with a 'why.' However, if that purpose is identified and articulated, it brings an emotional connection with people who have similar values. 
 
For example, suppose you have a business of handloom clothing called Fashion Stories. Currently, your selling point is something like this-
"We make fashionable, durable, and comfortable handloom clothing. Want to own one? Check out our website."
Here you explain what you are selling and how you are selling it. But the purpose needs to be clarified. Now check this out:
"At Fashion Stories, we support the immensely talented handloom artisans from the rural areas of our country. We make fashionable, durable, and comfortable handloom clothing for you. Want to own one? Check out our website."
 
Do you see the difference in selling? Wouldn't starting with Why captivate the audience more? It will! You can attract more customers by driving home your establishment's core beliefs and values.
 
Additional Benefit
 
Not just with customers, the "Why" should also be communicated with the employees within the organization. This gives them motivation, a sense of purpose, and a common goal to achieve. Many employees are often not keen on making a profit for a business owned by someone else. However, aligning them with the company's purpose or mission drives them to do better. Of course, the answer to "why" for them could also mean other things, such as perks, incentives, and growth.
 
Conclusion
 
Whatever your business is, Marketing is not easy today when stiff competition exists. To make your business extraordinary, you can start marketing it by explaining to your audience why you are doing it. Starting with Why is a marketing strategy and foundation that can help strengthen your business internally. Moreover, finding a positive reason to do what you do positively impacts the world around you.

Marketing a product/service is the process of getting people attracted to it and selling it to them. It involves many procedures to let prospects understand the value of the said product/service and how to get it.

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Start with Why in Marketing

The rise of e-commerce has been the most significant turning point in the digital age. Shopping for anything and everything from salt to a car or property can now be quickly done through e-commerce platforms. More and more people rely on shopping online. Whether for work, studies, or entertainment, a vast segment of the global population is online for at least 4 hours daily. Therefore, it is unsurprising that e-commerce has become the new online vertical. Here, we discuss further reasons why this is true.
 
Breaking global barriers: Globally, most people used to use global produce and locally manufactured goods for consumption. However, with the advent of e-commerce, one can buy goods produced far away from their place. Customers can purchase goods and even services from anywhere in the world. Rural areas can also order from cities. For businesses, this means exposure to new markets, which is a massive advantage to sales.
 
Convenience: Most inventions worldwide aim to improve the consumer’s convenience. The urban population typically strives to get things done faster and more efficiently. E-commerce makes shopping as easy as a few clicks. With the help of a computer, smartphone, and internet connection, you can browse through thousands of products while sitting wherever you are- in your house, office, or even while traveling. Moreover, “shops” are open 24/7 for their customers.
 
Customized Marketing: E-commerce platforms benefit from the data available online and analyzation of algorithms. They can use such details to understand the patterns in customers’ interests. Such targeted audiences are more likely to purchase the product.
 
No additional cost: People bear no additional cost for online shopping. This means people own computers or smartphones with internet connection for various reasons. While using these for shopping, the customer is not spending additional money such as petrol or a taxi.
 
Competitive pricing: Competitive pricing is the most attractive feature of online shopping. Most sellers sell products online at a lesser rate than those in a brick-and-mortar shop. This is because of their savings in operational costs. When people get the same products at a lesser price, why would they take the trouble to go to the shop? It is a win-win situation.
 
Catering to all kinds of customers: Even small businesses have offered their products or services on e-commerce platforms due to the ease of setting up an online shop. This has encouraged innovation and entrepreneurship from all arenas. Such businesses can cater to all kinds of customers even with their limited resources.
 
Conclusion
E-commerce offers endless opportunities to both consumers as well as entrepreneurs. This new vertical of being online is going to grow stronger roots as more and more people get access to the technology. For its convenience, global reach, pricing, personalized offers, and low expense, online shopping will get more popular in the coming years. New and improved business models are likely to arise in the e-commerce sector.

The rise of e-commerce has been the most significant turning point in the digital age. Shopping for anything and everything from salt to a car or property can now be quickly done through e-commerce platforms.

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Why E-Commerce is the New Vertical of Being Online

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