cube
hero

FOUR SOCIAL MEDIA METRICS YOU SHOULD LOOK AFTER

90

FOUR SOCIAL MEDIA METRICS YOU SHOULD LOOK AFTER

Each business needs a strategy that must stand out in the digital environment. All social media handles these days are saturated and the only way to stand above this saturated content is to push meaningful content that helps your audience take action and overcome their difficulties. Each and every brand has a vision and releases their contents aligned with their brand vision, still some social media pages and find their way to top hard.

b-img

This is where the business owner and the content team miss the metrics that influence their social media growth. The most important metrics that are to be taken care of when you are into the social media business are 

REACH 

The reach of your social media post really matters when it comes to the calculation of growth rate. Each and every audience you target will perceive your content differently and this plays a major role in defining your content strategy layout. Every Social Media works on algorithms and these algorithms define whether your post is to be taken to a wider audience or ashed to your follower's list. Hosting content to raise engagement among the audience and frequent lives will increase the trust between you and your follower, which will make them listen to your content and in turn resulting in reach for your posts. 

CLICK-THROUGH RATE 

Each and every post needs to be a touchpoint, a point that persuades any person to click the link and get into your funnel. The Click-through rate solely depends on the quality of the content that is being pushed. Better quality posts help people overcome their problems and turn them into loyal fans of your Social Media page. The standard conversion rate of a funnel lies between 3% to 5% and the posts you have on your feed play a major role in influencing the conversion rate to reach the best potential of 5%. This will stand as the first emotional touchpoint that draws the attention of the person swiping through social media. 

ENGAGEMENT RATE 

‘The perks of your campaign determine the quality of your results, we all love seeing something that we can resonate with, that too in a way that is not presented before. This must be the creative strategy of each campaign. The way you engage with each post is put down to calculate the engagement rate of your creative by social media algorithms and this is where the magic happens. If the algorithm finds out your creativity to be engaging enough, the post is pushed to a wider audience organically. Finding out what is in the trending list and sharing it with the right audience blended with creativity helps the post to reach a wider audience and this will also receive an engagement

CONVERSION RATE 

Conversion is the last milestone in any business and the critical one too. The king in any funnel is the conversion rate. The more conversions it is, the more lucrative the campaign is. Testimonials backed with high-quality results with a minimum investment increase the trust between the viewer and your social media page. Quality results from your campaigns come by invoking trust in your audience and this can be cooked by providing better quality content and results blended with strong testimonials. Providing free e-books and limited coupon codes can tremendously increase the conversion rate

Latest Posts

card
FOUR PRINCIPLES BEHIND WALMART’S MARKETING

We all had come across Walmart in our business studies and market research. Walmart has its roots in 50 countries around the world and employs over 2 million people and often takes control of the world's largest revenue base. But have you ever thought about why Walmart still stands as the king of the world's largest and fastest-growing segment?

card
How We Digitized and Created an Online Presence for the New Normal

Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.

card
Leveraging Social Media of 42-Estates for Generating High-Ticket Leads

42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization that has grown owing to its emphasis on customer experience and hospitality