Building an e-commerce site alone wouldn't do. An inventive marketing strategy has to be devised to make it reach out to the target segment that makes regular online purchases and sales.
&nbsp;Businesses have to constantly keep a tab on their conversion rate. They should take the necessary steps to ensure that it does not fall below the bare minimum.&nbsp;
What is the eCommerce conversion rate?
The Conversion rate gives accurate data on the total percentage of people who take the desired action within a certain period of time. CRO primarily involves sales made from online stores.&nbsp;
The average purchase conversion rate of an <a href="https://www.centresource.ae/">e-commerce site</a> is about 2.68% which makes for 3 out of 100 people. It is ascertained by dividing the number of product conversions by the average number of visitors. If the result fails to match your expectations, it is time to opt for a new conversion strategy.
5 simple strategies to increase the e-commerce conversion rate
Provide live chat customer service
Customers prefer those sites that respond promptly and accurately to all their queries. Timely responses inspire confidence in their minds. Hence a live chat support feature will be extremely beneficial to your e-commerce website. It is one of those sought-after ways to enhance the website&rsquo;s conversion rate.
&nbsp;
Emphasize on customer reviews
According to a study, 61% of customers have the tendency to read the reviews before making the purchase. Request your loyal customers to write a positive review about your enterprise. It will help to build trust in the minds of the potential customers. Publishing more such reviews can have a positive impact on your e-commerce site.
Optimize your site for mobile
Nowadays, customers have a tendency to spend more time on their mobile devices. As a result, mobile sales account for more than one-third of retail sales. The e-commerce sites should be created with an emphasis on mobile sales. Therefore it is important that the e-commerce store for mobile devices is optimized to increase the conversion rate.
&nbsp;
Use HQ images along with product descriptions
As customers are unable to touch and feel the products in the case of e-commerce purchases, a detailed description that dispenses all the essential information about the product is absolutely necessary. The sellers should also ensure the image quality of the products they sell. It will be a great boon to the customers.&nbsp;
Better your keyword research
Keywords play an integral part in increasing the e-commerce conversion rate.&nbsp; Businesses must know exactly what their prime customers are looking for. Or else it could be extremely difficult to market the products effectively.
&nbsp;
The marketers should also steer clear of overuse. Apply keywords only where it is necessary. Refrain from using way too much of it.&nbsp;
&nbsp;

There has been a great emphasis on e-commerce websites in these pandemic times. Even traditional businesses have been forced to shift to online business. As a result, the competition is immense and only the businesses with a clear-cut strategy in place will be able to survive. 

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5 E- Commerce Conversion Rate Optimization Strategies

Client:
42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality.
Problem Statement
The second wave of the pandemic hit the Real Estate sector badly. Since it had a greater effect on the investing decision of people, the realtor&rsquo;s marketing team was worried about not getting much traction in sales for the past couple of weeks. To generate good quality leads was the need of the hour.
Solution
We developed a campaign strategy to create awareness about the brand among the prospects followed by a lead generation campaign.
The brand awareness campaign was adapted from the tagline &lsquo;You Got It Right&rsquo; focusing on 5-6 major features of 42 Estates.This was launched across Google Display Networks and Facebook&rsquo;s Ad Network. The CTA from this website was directed to 42 Estate&rsquo;s landing page that was created specifically for the campaign.
Lead Generation campaign was targeted at people who have taken some qualifying actions with the <a href="https://www.centresource.ae/services/digital-marketing">brand awareness</a> ads. We re-targeted people who watched more than 50% of the brand videos and those who visited the landing page after watching the ad.&nbsp;

42 Estates is an award-winning realtor famously known for their affordable luxury projects sprawling across Bangalore, Karnataka. They are an organization which has grown owing to its emphasis on customer experience and hospitality

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 Leveraging Social Media of 42-Estates for Generating High-Ticket Leads

As&nbsp; Jack Ma (co-founder and former executive chairman of&nbsp;Alibaba Group, a multinational technology conglomerate) once said, &lsquo;Crisis is the best opportunity to retool your business for the growth ahead.&rsquo; He further added &lsquo; Learn digital methods and adopt Internet technology&rsquo;. This is the time to explore the opportunities, many companies have already started to build strategies based on <a href="https://www.centresource.in/services/digital-marketing">digital marketing</a>. E-commerce sites like Amazon have shown an increase in their sales amid the lockdown. Where most of the people preferred to buy daily essentials through online shopping. The data released by Adobe Analytics shows that the percentage of people buying cough, cold and flu medicines through online portals has increased by 198%. Meanwhile , as&nbsp; the rest of the world is terminating their employees, Netflix has hired 2000 customer support staff, thanks to the lockdown that helped to earn 16 million new signups on Netflix. Food delivery partners like Swiggy and Zomato have taken advantage of this lockdown by expanding their delivery options from just food delivery to delivering groceries.As social distancing is put into practice, companies like Zoom, Microsoft, Google etc. have been filling their pockets with their new promotion strategies with&nbsp; less physical contact and more virtual contacts by offering free video conferencing to all the people, which is the perfect game to turn them into paid users in the future.&nbsp;&nbsp;This is a time where the whole economic cycle is facing a brink, resulting in less competition. If marketers implement the right strategies and investments now, it can lead to an upscale in their business graph. This is the right time to acknowledge the threats faced and explore the opportunities ahead. In other words, now is the time to &lsquo; Think Digital!&rsquo;

COVID-19 has become the new trigger word for everyone around the globe. People around the world are grappling with fear due to the outbreak of this pandemic. The whole world is under shutdown and has turned out into a ghost land, resulting in a huge decline in foot traffic. With no exit strategy currently in site, many events have been cancelled world wide, including the Olympics, Indian premier league and other major sports tournaments which led to a crash in the pre-planned campaigns and strategies and budget plans of many advertisers and brands. The International Monetary Fund (IMF) has revised its global GDP growth estimate from 3.3% just 3 months ago to a contraction of 3%, something not seen since the Great Depression of the 1930s. We are not battling with just health consequences but an economic downfall. However, the battle is never lost until we choose to surrender.

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COVID-19 : An opportunity to reboot your business

And the same goes for other marketing opportunities too. Google alert is a very simple tool to use. Any time a web page matches a search query but there are three things you need to know about google alerts.
The first one: If you don't use google search engines, your inbox will be flooded with irrelevant messages.
Furthermore: Google will not send content that has already been published&nbsp;
To add more: Google will not send you every page in the index
The ability to receive notifications from blogs where you can join or collaborate is one of the most valuable aspects of Google Alert. The 'intitle' operator can be used to receive periodical updates about your topic of study. To expand your results, use more 'intitle' parameters in your search.
 Google alerts always help you lead the competition by providing you the advantage of comprehending the information that you need to win against your competitor. This feature also comes in handy for content marketers and journalists to understand what is happening around the digital world. Alert and Notifications will be directly sent to your inbox.

Do you need to know whoever uses your same content, names or let it be any text. Now there are options. You will get notified whenever your name or a particular text is used anywhere. Today is all about passive SEO and Brand Monitoring, rather than trying to search for outreach prospects, whether that is for collaborations, links, guest posting opportunities and you can get them email to you without outlifting your fingers.

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Do You Need to Know Where All Over the Web Your Names Occur ?

But owing to the increased demand, the competition among the brands too has surged big time. Only those brands that implement innovative strategies would be able to instantly attract the attention of the target customers. It is an arduous task indeed to stand out from the clutter and only a few e-commerce sites have been successful in their efforts. Hence it is of absolute importance to get ahead in the e-commerce digital marketing game. It is necessary to make effective use of the finest strategies to get yourself to the top.
Following are the top strategies that e-commerce brands should adopt to drive the growth of the business.
&nbsp;
<h5>Optimize Your Ecommerce SEO</h5>
A properly developed and executed <a href="https://www.centresource.ae/services/digital-marketing">SEO strategy</a> is absolutely necessary in these increasingly competitive times. A robust SEO strategy will give your brand a definite advantage over the rest. Most netizens of today will be tempted to check out the sites that show up first after the search query as they have little patience to mull over the rest. So it is absolutely vital to get your site up the rankings through an effective SEO campaign. Keyword-based content can play a major role in aiding this process.
<h5>Implement Remarketing Techniques</h5>
SEO can only help the customers access your website but it cannot guarantee a purchase. That's where the importance of remarketing/e-mail marketing comes to the fore. Through this strategy, you can constantly keep track of prospective customers who have already exhibited their interest in your products. This process will enable you to continue those points of contact that can convert non-buyers into customers and then into brand loyalists.&nbsp;
&nbsp;
<h5>Rely on pay-per-click advertising&nbsp;</h5>
With an effective e-commerce PPC strategy in place, you can easily bring your product across to prospective customers. By buying ad spaces through networks like Google and Bing you can ensure that the customers who search for relevant terms will instantly be redirected to the site or the custom landing page. Unlike SEO, it is not that painstaking and time-consuming. However, PPC advertising can help you bridge the gaps caused by it.
&nbsp;
<h5>Design attractive landing pages</h5>
Attractively designed landing pages with persuasive content can go a long way in driving conversions. Landing page can basically be categorized as a custom-designed page designed not just to showcase individual products but also to guide customers on a journey. It should intrigue the visitors and at the same time dispense valuable information on the wide array of products as well its numerous uses.
&nbsp;
<h5>Leverage Social Media Marketing</h5>
The importance of social media has increased exponentially in recent times. Attractive ads on channels such as&nbsp; Facebook, Instagram, and Twitter will help your branch reach out to a larger section of the audience. This is an excellent way to seize the interest of potential customers. A strong social media following can enhance the reputation of the brand.
It is true that e-commerce strategies are evolving continuously. Therefore it is important to stay updated with all the latest trends to compete with other businesses and find more customers. Certain strategies are bound to get dated as time passes, so it is important to change with the times to stay consistently relevant.

Consumer behaviour has changed significantly post the unforeseen pandemic which forced millions of people across the globe to stick to their homes. Although the e-commerce sector was highly sought-after even before the pandemic, the strange scenario clearly accelerated its growth making it the go-to option for all the essential commodities. Online shopping sites are undoubtedly a major relief for all the customers across the globe in these uncertain times where the threat is still looming large. 

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Effective Ecommerce Strategies to Propel the Growth of your Business

Context:
Eurotech (https://eurotechmaritime.org/), a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners.&nbsp;
Pain Points:
* To get a first-page ranking for 15 competitive keywords (four of them are global keywords) within 5 months
* To drive quality organic leads to the website
* To Improve traffic from organic search
* Lack of brand visibility
* Usability issues
Project Solution:
* Optimized the site for mobile.
* Technical audit and site SEO optimization, Detailed keyword research
* Published fresh content through content marketing platforms
* Acquired quality backlinks from educational related sites
* Optimized visibility in &lsquo;Google My Business
* Fixed usability issues
* Guest posting
* Improved organic traffic through online promotions

Eurotech is a leading maritime institute in India. Euro tech provides world-class campus facilities and top Professional faculty for developing efficient mariners. 


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How we increased contact form submissions by 2720%

Popular brands across the globe too have started to explore its various features with enormous success. It offers each business an excellent opportunity to make their products viral among the netizens. It has quickly become the go-to choice to generate more audience engagement and create better brand awareness.&nbsp;
The following are some of the ways by which your business can enhance its <a href="https://www.centresource.ae/services/digital-marketing">social media</a> reach through Instagram Reels
<ul>
<li style="font-weight: 400;" aria-level="1">A sneak-peek of your world</li>
</ul>
Your target audience will be extremely curious to know what unfolds behind the screens. Satiate their urge by conceiving some inventive and uber-cool behind-the-scenes videos in the form of Instagram Reels. By doing so, you can draw the target audience closer to your brand.&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Use up the user-generated</li>
</ul>
The user-generated video content has the great potential to go viral. Set the stage for the same by organizing exciting contests that can effortlessly induce the interest of the staunch followers.&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">A showreel for your products</li>
</ul>
Insta Reels is undoubtedly the perfect showreel for your prestigious products. Let the products hog the limelight in each one of your videos. Use the platform effectively to highlight each one of its peculiar features. Cash in on the opportunity to familiarize your audience on its USP.
<ul>
<li style="font-weight: 400;" aria-level="1">How can keep you keep &lsquo;How-To&rsquo; away</li>
</ul>
The &lsquo;How-To&rsquo; videos can play a major role in arousing the interest of your customers. It will inspire them to try out your products. Such inventive videos can increase the popularity of your brand to a great extent. Moreover, it can be used as an effective medium to dispense valuable information on your brand.
<ul>
<li style="font-weight: 400;" aria-level="1">Loads of fun, lot of followers</li>
</ul>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Make sure that you don&rsquo;t miss out on the fun aspect of it. Post witty and entertaining content that will instantly connect with the audience. Also, make it a point to align with all the recent trends and memes. It will be immensely beneficial to your brand.
&nbsp;
&nbsp;
&nbsp;

Insta Reels have emerged as a major source of entertainment in this post-pandemic period. This Instagram feature has clearly captured the attention of the younger audience who were disappointed with the unexpected ban on TikTok, a video-based social media platform that quickly became a rage among the people in India. Similar to TikTok, Reels too offers the users an exciting opportunity to create short yet striking video content. The users also have the option of enhancing the video’s appeal by adding effects and music of their choice. 

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Eye for Instant Success with Insta Reels

Here are few crucial factors that you should keep in mind while designing a website:-
Content
The content of the website ought to be composed with immense care and attention. It should be persuasive enough to draw the attention of the readers across the globe. Informative yet easily accessible, the content should communicate the core values of the brand. The value for original, high-quality content has increased tremendously over the years and plays a major role in transcending the boundaries of trade.
Speed&nbsp;
A slow website that takes way too much time to upload could dampen the excitement of the visitors. Hence the pace of the website should be of high concern to the development team. The speed of the website should be constantly monitored. This will help to bring down the bounce rate percentage.
Appearance
The appearance of a website is of paramount importance in today&rsquo;s increasingly competitive scenario where numerous brands clamour for attention. The site should be designed in such a way that it instantly captivates the attention of the visitors. Simple, uncluttered designs that capture the ethos of the brand should work well with today&rsquo;s net-savvy generation. It should have a distinct and professional feel to it.
SEO Friendly
The developers should leave no stone unturned in their efforts to make the website <a href="https://www.centresource.ae/services/digital-marketing">SEO friendly</a>. A set of keywords that will yield the desired results should be chosen by discussing with the experts. And the words have to be integrated into the content seamlessly. This can play a major role in enhancing the traffic of the website.
Mobile Friendly
Smartphones have become an indispensable part of all our lives. Hence it is important to make your websites mobile-friendly. Or else, you would lose out on a large segment of young, net-savvy audience which might prove to be detrimental to your business prospects.
Call to action
This has transformed into the most significant aspect of a modern website that has been set-up with the primary intention of enhancing customer reach. Paving way for new business, this is the platform through which customers can make a direct enquiry about your services. The colour and content of this particular portion should only be decided after a lot of contemplation.

Website is undoubtedly an integral component of any business endeavour. Disseminating essential information about the company, a comprehensive and attention-grabbing website can go a long way in boosting its prospects. In the past few years or so, companies have started giving more prominence to the look and feel of the websites. It has helped them reach out to the target audience across the globe with minimal effort. All said and done, a website will only yield the desired results if it is designed with exceptional care and skill. 

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Factors to Consider Before Designing a Website

Although Flutter was launched only a year ago, it is a notch ahead of other leading cross-platform frameworks in the field of <a href="https://www.centresource.ae/services/application-development">mobile application development</a>. It was developed for auxiliary environmental computing and is currently used by many high-tech companies such as Groupon, eBay, and Tencent.
&nbsp;
Alongside the well-known companies, the evolving start-ups too have bestowed their trust on Flutter in order to bring their digital products to the market. The rapidly growing market share is a testament to the fact that the future cross-platform applications belong to Flutter.
&nbsp;
<h5>Exclusive Code Base</h5>
Flutter is extremely advantageous as it doesn't require developers to write multiple codes for different platforms. It overcomes the traditional limitations of the cross-platform approach.&nbsp;
It can be categorized as a hybrid application development environment that effectively reduces the daily work of users and developers.&nbsp;
&nbsp;
<h5>Open Source Feasibility</h5>
It is an end-to-end open-source platform where developers all over the world constantly add their work to the library, making the structure more extensive.
It comes with ample free open source packages that support rapid development and is free for developers along with "Dart" that is another programming language.
&nbsp;
<h5>Rapid Development of the Application</h5>
A single code base framework, it can speed up the development and testing process. It allows developers to easily build applications while testing them in real-time. It also plays a vital role in reducing the cost of developing mobile applications.
&nbsp;
<h5>Many open-source packages</h5>
It comes with many free open-source packages that support rapid development. These include YouTube player, Flutter Ecommerce, Frideos flutter, etc.&nbsp; In addition, since it is an end-to-end open-source platform, developers all over the world are constantly adding their work to the library, thereby increasing the structure.
&nbsp;
<h5>Compatibility</h5>
Widgets are a component of the application, but not the Flutter framework; thus, there are no or minimal compatibility issues on different operating system versions. This saves massive time during mobile app testing.
&nbsp;
<h5>Key Features</h5>
&nbsp;
<h5>Maximizing Web Support</h5>
Umpteen versions of mobile applications can be created with the support of Flutter Web. It will be extremely beneficial for startups and mid-sized businesses as it helps to reduce the cost of creating web applications from scratch.
&nbsp;
<h5>Desktop support for macOS</h5>
Flutter aims to invade the macOS market, enabling developers to easily create beautiful desktop applications for macOS. Flutter's strategic goal is to conquer the development market of iOS and macOS.
&nbsp;
<h5>&nbsp;Add-to-App feature</h5>
A famous fix among cross-platform development techniques, Add-to-App easily integrates the specifications collected by Flutter into apps for Android and iOS. It helps to improve the Android development workflow by integrating the Flutter module wizard directly into Android Studio.&nbsp; It will enable users to write common codes in the codebase and use them on iOS and Android.
&nbsp;
<h5>Flutter - The most preferred app development option</h5>
The free and low-cost features combine to make it a powerful and easy-to-use application development platform. Organizations with limited budgets especially can seek enormous growth through&nbsp; Flutter's application development services to meet future market needs.

Failure to select the right platform for mobile application development has thwarted the prospects of many start-ups that started off on an ambitious note. Each entrepreneur who ventures into the field of mobile app development has to be aware of the evolving trends in the field of technology. If the cross-platform application is your choice, then Flutter, developed by Google should be your go-to framework. It has proven to be an effective choice to accelerate the development process in a relatively cost-free manner.

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Flutter the Way for 2021 Cross-Platform App Development

This is where the business owner and the content team miss the metrics that influence their social media growth. The most important metrics that are to be taken care of when you are into the social media business are&nbsp;
REACH&nbsp;
The reach of your social media post really matters when it comes to the calculation of growth rate. Each and every audience you target will perceive your content differently and this plays a major role in defining your content strategy layout. Every Social Media works on algorithms and these algorithms define whether your post is to be taken to a wider audience or ashed to your follower's list. Hosting content to raise engagement among the audience and frequent lives will increase the trust between you and your follower, which will make them listen to your content and in turn resulting in reach for your posts.&nbsp;
CLICK-THROUGH RATE&nbsp;
Each and every post needs to be a touchpoint, a point that persuades any person to click the link and get into your funnel. The Click-through rate solely depends on the quality of the content that is being pushed. Better quality posts help people overcome their problems and turn them into loyal fans of your Social Media page. The standard conversion rate of a funnel lies between 3% to 5% and the posts you have on your feed play a major role in influencing the conversion rate to reach the best potential of 5%. This will stand as the first emotional touchpoint that draws the attention of the person swiping through social media.&nbsp;
ENGAGEMENT RATE&nbsp;
&lsquo;The perks of your campaign determine the quality of your results, we all love seeing something that we can resonate with, that too in a way that is not presented before. This must be the creative strategy of each campaign. The way you engage with each post is put down to calculate the engagement rate of your creative by <a href="https://www.centresource.ae/services/digital-marketing">social media</a> algorithms and this is where the magic happens. If the algorithm finds out your creativity to be engaging enough, the post is pushed to a wider audience organically. Finding out what is in the trending list and sharing it with the right audience blended with creativity helps the post to reach a wider audience and this will also receive an engagement
CONVERSION RATE&nbsp;
Conversion is the last milestone in any business and the critical one too. The king in any funnel is the conversion rate. The more conversions it is, the more lucrative the campaign is. Testimonials backed with high-quality results with a minimum investment increase the trust between the viewer and your social media page. Quality results from your campaigns come by invoking trust in your audience and this can be cooked by providing better quality content and results blended with strong testimonials. Providing free e-books and limited coupon codes can tremendously increase the conversion rate

Each business needs a strategy that must stand out in the digital environment. All social media handles these days are saturated and the only way to stand above this saturated content is to push meaningful content that helps your audience take action and overcome their difficulties. Each and every brand has a vision and releases their contents aligned with their brand vision, still some social media pages and find their way to top hard. 

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FOUR SOCIAL MEDIA METRICS YOU SHOULD LOOK AFTER 

But it's business as usual for many businesses today, thanks to the possibility of working from home. It has given employers around the world the to continue with their businesses operations without endangering the health and wellbeing of the employees. It was a convenient option for all.&nbsp;&nbsp;
Here are some advantages and disadvantages of employees working from home.
&nbsp;
Advantages of employees working from home
Flexibility and agility - With so much time on one's hands and virtually nothing to do, employees are more willing to work flexible hours. That means exceeding the normal working hours isn&rsquo;t going to be a problem. This is especially helpful for companies doing business with customers residing in a different time zone.
Improved employee retention - Working from home can give more flexibility to employees helping them to fit their work around their personal life. It also reduces their commute and eases working pressure. Being allowed to work from home, increases the levels of trust the employee has with the employer. Thus increasing employee loyalty towards the company and chances of sticking to the company.&nbsp;
Attracting new talent - Offering work from home is a great way to attract new talents who put safety before everything. Also, this can give your company an upper hand over competitors who don't offer working from home as an option to their employees.
Increased productivity - With fewer interruptions, working from home allows for an increase in employee productivity, which you wouldn&rsquo;t normally get in an office environment. A more calm and quiet environment can facilitate more focused work and prompt employees to work longer hours.
Increased staff motivation - Less monitoring and supervising means more happy employees.&nbsp; Working from home gives employees a degree of autonomy to get on with their work. Developing their own home-working routine, contributing to motivating them to give their best.&nbsp;
Improved staff health and wellbeing - By working from home employees can eliminate the commute to the office. Time saved like this can be added to your sleep time, spent exercising or preparing healthy meals.&nbsp;&nbsp;&nbsp;
Financial benefits - Obviously, working from home has many financial benefits like savings on office rent, utility bills and other charges occurring when you are working in an office.&nbsp; 
Disadvantages of employees working from home
Working from home doesn't suit everyone - Let&rsquo;s get this right, working from home is not for everyone. Some employees might prefer to keep their personal life separated from their professional life. Some may prefer personal interaction with colleagues over virtual meetings. Not everyone&rsquo;s homelife is going to be suitable for working from home, especially for someone having children at their home it&rsquo;s going to be extra hard.&nbsp;&nbsp;
Staff feeling isolated - Working from home affects people differently. While some people are better at working from home. Others may feel a disconnect from their colleagues and the organisation as a whole. This could affect the mental health and productivity of the employee. To address this issue employers could ensure that communication is more regular and staff are given more opportunity to catch up.
Difficulty monitoring performance -Managing and monitoring the performance of employees will not be easy as it was in the office. Not all will respond positively to monitoring. You could set goals and targets with workers to measure performance.&nbsp;
Home distractions - While home working removes the distractions that may occur in the office, not all homes gonna be without distractions. Not all employees may have a dedicated working space which can cause distractions.&nbsp;&nbsp;&nbsp;&nbsp;
Decreased staff morale - Keeping the team spirits high when employees are working at home on their own is not gonna be easy.&nbsp;&nbsp;
Not all jobs suit home working - To tell the truth not all jobs are cut out for working from home. Some jobs require the presence of staff in the office.&nbsp;
Poor broadband speeds - When working from home to ensure a smooth flow of work you require access to high-speed internet.&nbsp; Companies should be mindful that poor broadband speeds can affect the employees work efficiency and productivity.&nbsp;&nbsp;
Working at home has its advantages and disadvantages both to companies and its employees. With the sheer number of companies shifting to work from home culture, it's clear there are more benefits than shortcomings for business.&nbsp;

Until a year ago, most of us were determined not to mix our professional life with personal life. We have kept both separated and most of us were successful in doing so. All until the pandemic hit us, blurring that line between office and home. 

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Future of Remote Work: Advantages and Disadvantages of Employees Working at Home

What do you do if you have doubts? No matter what domain it is, let it be your work, your school assignment, or even your final year college project. We all depend on Google to get our questions answered. This is what you need, your business to be listed as an answer for the problem any user is searching for.&nbsp;
&nbsp;
On the internet, you can buy a wide range of products and services. If you want to grow your company, be sure you're using the right tools and services to help you accomplish it. It's possible that you're looking for a business loan and want to make sure you understand everything before going. It is widely accepted that certain small businesses must develop swiftly in order to thrive in today's world. Oftentimes, growth is a result of hiring new people, but you need to make sure you are hiring the right people. But there is always an alternative to that if you really know where people are looking for solutions and that is where your products/service should be placed. So often, when we hear about growth for small businesses, the best strategy to bring in business and sales is simply by showcasing your product/service at the top. There is a wide range of advertisements you can choose from, each ad model has its own benefits. Starting with shop ads for the <a href="https://www.centresource.ae/">E-commerce</a> industry to responsive display ads for every industry.
&nbsp;
Or if you are going with the traditional culture to generate sales by reaching out to each prospect in person you need a team and the three common mistakes that always makes your hiring process worst is finding people with&nbsp;
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Not enough experience.</li>
</ul>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Not a good fit.</li>
</ul>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Not talented.</li>
</ul>
&nbsp;
Whatever the reason, you end up losing more money than you gain. This is where Google Ads comes into play. Google ads allow you to sell something from your website or blog and actually make money doing it. What kind of sales you close depends on how much traffic you can drive to your ads.&nbsp;

If you have seen businesses that got to a certain size, tried to expand a little too quickly, and ended up running out of funds.Because of that, they had to close their doors.Now there are alternatives that will help you do that.  Primarily because it helps you make your business reach the right people when they are looking for it. When there are search activities related to your content, your activities and your practices you can be right then and there 

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Google alone can get you 4X Return On Ad Spend  

The best answer you give the better it will be the trust you give and this itself is the best strategy to grow your audience and bring in the trust part. Once you have your business set up, this is the next part to be concentrated on personal branding. The brand you make for yourself or the personal help you give never gets deleted. The more you care about a person the more he/she will get to you for solving their problems. Quora Marketing is such a personal branding strategy that allows you to move on with new connections and networks that grow your business. Helping people makes your business better and at the end of the day, solving problems must be the vision of any business. Quora allows you to do it for free and provides a hassle free experience by connecting and networking with people which personally gives you the respect for your work. You will also be able to enhance your brand credibility and this is done by driving meaningful conversation and therefore enhancing your credibility.&nbsp;
Quora owns an organic reach and this blended with your personal brand or Company name helps you reach a wider audience and this itself will be a massive opportunity for your organization to reach out for a better audience group. Quora gives your brand a whole new set of target audience to bring in and more leads with the power of <a href="https://www.centresource.ae/services/digital-marketing/content-and-seo-strategy">content marketing</a>. The more solutions you give the more share it will get and this will lead to a huge area of visibility for your brand. The help you provide can also bring in changes to several organizations and this will increase your brand awareness, providing custom made solutions through quora has a huge potential to reach out to a higher audience. If you have a clear cut strategy in your mind, then this is the time to kickstart your Quora Marketing plan, all the strategies you share have the potential to turn into clients. There's a lot of referral traffic and marketing potential here that hasn't been exploited yet.
Marketers may reach new audiences and lead prospects to their products and services with the appropriate plan, resulting in significant financial gains. Quora has proved to quadruple referral traffic for certain firms with no effort.
When Quora can tell you exactly what your clients want, why bother with market research?
Question and answer sessions are an excellent approach to learn more about your clients' thought processes and requirements.Your Quora marketing plan will come in handy if you're having problems writing and need to update your blog.
&nbsp;

Personal Branding is essential in this coming post-covid era. With new variants rising each day, each and every brand is going online to maximize the returns they make on investment and ROI is the most important metric for every organization. Never matter what company you are in or what product/service you are selling. What matters the most in business is trust. The more trust you gain the more referrals you get, Trust is directly proportional to sales and that is how all sales work. The best way to generate trust is by showing yourself out there and trust me, the best way to start is by leveraging Quora.


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Harness the power of Branding with Quora 

However, if you don't have a good strategy in place, you might not receive the outcomes you want. The most successful organizations in today's digital marketing landscape are those that distribute content across multiple media. In this post, you'll learn how to create an effective content plan that you can put into action right immediately.&nbsp;
 One of the most effective ways to create leads is through content marketing, but it takes a well-thought-out approach. undefined There are many ways to generate leads for your business, but you might be surprised to hear that writing content on your website or blog is one of the most effective.
In order to get the most out of your marketing efforts, this post will go over some best practices for developing a great content strategy.&nbsp;
The three outcomes of a strong content strategy are
&nbsp; ● You can use a content strategy to help you define your marketing goals and prioritize your efforts.&nbsp;
 ● It allows you to plan your work and ensure that all marketing efforts are focused on achieving a certain goal.&nbsp;
 ● You can ensure that your team's efforts are rewarded with tangible results if you have a well-documented content plan.&nbsp;
 A blog must be a treasure trove for your audience, even for a single question the initial search should be to your blogs and that is the best strategy to generate brand awareness along with content.
Have you ever thought of generating leads with content strategy and brand awareness?&nbsp;
 If No, then this strategy is your next plan of action. The strategies you use must align with the vision of your business and that is the single disclaimer to be followed. Starting with a plan always works and that is what this world has taught us. This blended with a solid content strategy is the so-called &lsquo;customer mapping&rsquo;. Each and every turn with twists in the decision-making process of each person must be tracked down for your business and this is how you will be able to influence your audience with your product/service.&nbsp;
 Each and every decision must be influenced by the emotional touchpoints introduced by the marketing team, this, in turn, is in fact the most effective strategy to drive hot leads to the website. A solid content strategy often works as a solid staircase that takes each audience through the path towards the selling point where the closure takes place

Creating quality content that will convert to leads is not easy. Planning out the topic you want to discuss, completing research on similar topics so you have sources ready ahead of time, and organizing your piece so it flows from point to point are all ways involved in creating content for your blog post or website. You may have heard that one of the most effective lead generation tactics is content marketing.

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Hit your Business Goals with a Solid Content Strategy

Apps built on AI will offer a truly personalized experience to the users. By relying on the inbuilt technology, the developers will be able to get a sense of the preferences of the user. This will ultimately help them offer personalized recommendations through the app.&nbsp; In a nutshell, AI in app development very well recognizes the importance of human behavior.&nbsp;
Acting as the personalization tool, AI accumulates in-depth insights based on each user's searches, preferences and buying habits, etc. It will enrich both front-end as well as back-end app experiences making them a lot more personal as it teaches machines to process information like a human brain.&nbsp;
These apps pay close attention to the behaviour of the users. Based on the information on the same, they align products as per the preferences of the user. My Starbucks app in the food and beverage industry is a perfect example of the same. Other examples of intelligent apps include Barista, Amazon Go and Taco Bot app.
AI further broadens the scope, making it all the more easier for app developers. They can effectively make use of the flexibility offered by AI. By deploying innovative code, they can revolutionize the way data is gathered and accessed by mobile users.
The following are some of the AI-based inventions that have found their way to the field of mobile app development&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">
<h5>Face Detection</h5>
</li>
</ul>
A prominent feature of security and tracking-based apps, face detection helps you secure confidential data and apps that contain data with vital information.&nbsp; It is basically a technology that detects a human face in a digital image or video format. It is widely popular and serves a greater purpose for plenty of security apps.
<ul>
<li style="font-weight: 400;" aria-level="1">
<h5>AI Chatbots</h5>
</li>
</ul>
A new, evolved face of customer services, Chatbots act as an effective channel between businesses and customers. It has gained immense popularity in recent times.&nbsp; It is basically a conversational experience provider. It strives to improve query response with each conversation.
<ul>
<li style="font-weight: 400;" aria-level="1">
<h5>Image and Voice Recognition</h5>
</li>
</ul>
If it was not for the advent of AI and machine learning, online search via voice and images would have still remained as a distant possibility. This streamlined process has proved to be an asset for the users. It has prompted several businesses to integrate voice recognition, app localization and image recognition thereby increasing user experience and business conversion rate.&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">
<h5>Strong App Authentication</h5>
</li>
</ul>
Strong app authentication helps to create an impenetrable security shield that protects your apps, online services from the dark web. This is of absolute importance in these times when more and more data is going online. These apps analyze user behavior alongside alerting the customer on impending threats and breaches.
<ul>
<li style="font-weight: 400;" aria-level="1">
<h5>Landmark Detection</h5>
</li>
</ul>
&nbsp;Image recognition technology is fast gaining momentum in the modern world. It puts focus on instance-level and fine-grained recognition issues. It improves image analysis, security, and self-learning with every use case.&nbsp;
AI is not merely a work tool. It has evolved into a lot more. With our homes transforming into smart homes, it has penetrated into our lives as well. It can deliver the desired impact with the tiniest of hints and suggestions.&nbsp;
&nbsp;

The process of mobile app development is heading towards a revolutionary path. Artificial Intelligence (AI) is slowly but surely creating an impact on the business. So much so that many apps are being made with inventive and user-centric AI features in mind. It can be categorized as the crux of the major transformation that the field of technology will witness in the coming years.

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How AI will Transform Mobile App Development

The initial phase of this framework starts with company value. Culture is one of the things that is actually a critical part that scales any organization. Team work, dedication and Leadership if goes in a blend which actually moulds the employees to be happy and driven are huge factors that drive success, these should be the beliefs that should be showcased to your audience. This should be defined clearly to your audience to create a persona for your Brand. Uninterrupted homeworks should be carried out for communicating this with your audience. You should often ask your employees what they need and how the culture should be curated. This itself gives you an approach that should be followed, which in fact is a data driven approach.&nbsp;
Now comes the most important framework,the second phase of the framework, and that is the sales team. The sales team should be data driven and around it and there should be tactics that drive these approaches. Taking the score of each person and comparing them with the topper performers, is a proven method to drive sales. Schedule half a day of collective meetings in each quarter and find out what account executives are doing and find out why they are doing that particular task. What the best people on the team are doing in order to overachieve their target, what are their conversion rates and various tasks of account executives must be recorded. This must be injected with data from all other sources such as salesforce, scraping the calendar and so on.Now this gives rise to reverse engineering and will bring into the dashboard the key metrics that are to be considered to forecast the result on a quantitative basis. This is what you should be expecting yourself to do and our goal is to have 100 percent above that. Look after what they are looking at and allocate them time regularly having conversation with them.&nbsp;
Now we have quantitative data and we want qualitative data, the third phase of the framework. For this we need the strategy, the first phase of the framework, which is the company culture. Constantly evaluating and taking this to the management team, now we are going to focus heavily on engagement and we should be focused on training. Doing territory reviews and giving a gap to goal analysis along with giving a gap how to fill the gap. A review with account executives, leaning on the team to do the dreamwork must be an option for every product startup and product model business . It is to continuously wash, rinse and repeat so that they know exactly how to go for success.
It is super important to celebrate and get some funky, there should be a platform where all should be celebrated and all the goodness comes in. You should also be obsessed with customers and find out what they are doing and what should be done.

If your company owns a software as a service product and if you are willing to be the next Zoom or Slack, then this blog is for you. 
Every SaaS Product Model that has a great vision requires a tremendous amount of hard work and execution to reach each milestone. A strong framework is always recommended that is to be leaned on and iterated through each stage of the sales cycle. In order to continuously successfully execute this framework there are several elements that 

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How customer perception moulds your product 

The organizations should associate with software development companies that could align with their ambitious vision and mission. There are numerous outsourcing companies across the globe who are waiting for the right opportunities. But the organizations should consider a variety of factors before making the most important choice.
What do you expect from your Software Development Partner?
The organizations should have a clear idea on what to expect from the Software Development Partner. They should at first summarize their objectives and find a partner who could fulfil those with tremendous ease.
Certain organizations may require a team solely for their front-end works but others would need their help for both front-end and back-end works. It is upto the organization to reach a consensus.&nbsp;
The objectives must be well-defined, it will make the work much more easier for the partner. The organizations should ensure that the team hired consists of professionals who have the requisite experience to accomplish all the tasks assigned to them.&nbsp;
Each company must compulsorily do comprehensive research on their partner&rsquo;s credentials. This foolproof process can ensure efficiency and evade confusion.
Here are some important factors that should be considered before narrowing down on your Software Development Partner
Conduct a comprehensive research
Make sure that you try out plenty of options before zeroing in on one. Give yourself enough time to do a detailed study on each one of it. Stop going by the opinion of others. Commit only once you are completely convinced.&nbsp;
Go through the reviews section of each company. It could be beneficial to you. Make effective use of both Quora and Glassdoor, two among the finest online sources where you could find honest opinions supported by facts.&nbsp;
Make a good assessment of the company; it&rsquo;s experience, expertise and reputation before you go ahead.
Go through the Testimonials
Like reviews, authentic testimonials of well-respected individuals can offer a lot of insight into the company. In a nutshell, it can be categorized as written or spoken statements about an organization, its products and services.&nbsp;
By going through the authentic testimonials, you can gain a clear picture on how a company operates and serves its customers.
&nbsp;
Assess the Company Culture
Gain a comprehensive knowledge on the ethics, goals and expectations of the company. Try your maximum to zero in on a team of professionals who are dedicated, meticulous and genuinely passionate about the business.&nbsp;
Pay a visit to the shortlisted companies to get a feel of the work atmosphere. Assess the vibe of the company by having conversation with the people involved.
Make sure that they are as committed as you in achieving the goals of the company.
Explore Case Studies
Case Studies will give you a detailed idea on how a software development company solved various challenges it had previously encountered. It will offer an insight into the solutions and features they implemented as well as the tests they used to ensure everything functions smoothly
Develop your knowledge on the developers
Make sure that you have a thorough knowledge of the expertise of all the developers in your team. Interact with each member and clearly analyse his/her&nbsp; strengths and weaknesses.
Opt for the team only if you have enough confidence in their abilities as the margin for error in this case is extremely minimal.&nbsp;
Choose expertise over price
Avoid taking decisions solely on the basis of the price.&nbsp; All the partners that offer affordable services might not be equally trustworthy. Put your money on those companies that will offer full value for the money you spent.
Don't hold yourself back from spending more money to avail services of exemplary finesse. Sometimes, it could be worth each penny you spend.&nbsp;

Software Development has emerged as an important facet as far as an organization’s development is concerned. Hence organizations should contemplate on a multitude of factors before zeroing in on a partner. In the current scenario, the challenges associated with the task of finding a reliable partner are numerous. The chosen team must be capable of fulfilling your plethora of requirements with great precision and efficacy. They ought to play a major part in driving you towards your ambitious organizational goals. Moreover, the chosen partner must have a thorough knowledge on the nature of your organization and your immediate competitors.

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How to build strong portfolio and get a Job in UI/UX

A thorough research ought to be done. Only that will help you choose the platform and app that matches your business&rsquo;s objectives. The research will also help you get used to certain technical jargons that are likely to come up during the discussions with the mobile app development team.
There are a variety of technological stacks available for mobile app development. Each approach has its own set of advantages and disadvantages. You ought to find the perfect mobile architecture to ensure that your objectives are met. After narrowing down the architectural options, you can select the approach that completely suits the needs of your business.&nbsp;
Here are some popular approaches that you can consider
Native Approach
It refers to the development of an app using the native code that it has been built for. Easily available for download in App stores, Native Apps work perfectly on devices on the operating systems that it has been designed for.&nbsp;
Cross-Platform Approach
Also known as Hybrid apps, they function seamlessly on multiple platforms by using the cross-platform network.&nbsp; Considered to be reusable, Cross-platform apps follow the architecture of web-based technologies that are ideal for big enterprises. Pre-built integration with database and web services makes it highly advantageous.
Mobile Web Approach
Mobile web apps generally run on a central server that is not installed on your device. It can be accessed from any modern device with an internet browser. It helps you reach out to a larger segment of the audience with absolute ease. The quality of internet connection is of absolute importance in the case of these apps.
Identify the Objectives of your Mobile App
The chief purpose of a mobile app should be identified before you go ahead. It will help you determine the target market of your app. Mobile Apps largely fall into 3 categories as specified below
Problem Solving
Most of the apps are specifically designed to solve the daily hassles of the customers. Many such apps have gained immense popularity in recent times. The apps that allow you to book movie tickets, travel tickets are a testament to the same. Especially in this post-pandemic period, it is of great comfort.
Entertainment
The game apps come under this category and the primary objective of the mobile app is to entertain. The success of the gaming apps generally lies in their global appeal and the scalability they provide to users across the world. For example, the games are offered for free but the user can purchase the upgrades to reach higher levels of the game.
Added value
This category includes apps that are designed to make our lives easier.&nbsp; Apps such as Twitter, Spotify that make our communication extremely simple and effective will find a place among those
Engage the target audience
&nbsp;
Identification of the target audience is a step of absolute prominence. An analysis of the app audience will offer you an insight on the various platforms to be supported and types of user experiences to be provided. The native users offer the highest &ldquo;stickiness&rdquo; factor by delivering the richest and most impressive user experience by taking full advantage of the capabilities of the mobile device.&nbsp;
&nbsp;
The app should be designed in such a way that it instantly attracts the attention of the users. It should keep them constantly glued to the app.&nbsp;
&nbsp;
Simple yet efficient is the way to go!
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">A mobile app ought to be a potent combination of simplicity and efficient functional capabilities. It will keep the users glued to their apps.&nbsp;</li>
</ul>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">It should offer quality performance without any inordinate delays.</li>
</ul>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">The app needs to follow industry-standard security measures to protect user data at all costs.</li>
</ul>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Not resorting to security will invite legal actions that could affect the popularity of the app.</li>
</ul>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">An effective feedback system is necessary to encourage open communication between the users and the Mobile App developers.</li>
</ul>
&nbsp;
&nbsp;
Conclusion
If cost is not a constraint, Native apps with their exemplary features and performance could prove to be the best platform for your mobile app. But it is also the most expensive of the lot. Whereas mobile web could be the most suitable for those who prefer the approach.&nbsp;
If your primary objective is to target an audience on multiple platforms, you need to use cross-platform apps that can help you strategically reach important devices.
The right technology for your mobile app should be zeroed in only after considering all the factors mentioned above including the technical resources.
&nbsp;

Before building a mobile application, you should have a comprehensive knowledge on the technology behind it. You must be aware of all the latest developments that have occurred in the field. 

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How to Choose the Right Technology for Your Mobile app?

In the current scenario, the challenges associated with the task of finding a reliable partner are numerous. The chosen team must be capable of fulfilling your plethora of requirements with great precision and efficacy. They ought to play a major part in driving you towards your ambitious organizational goals. Moreover, the chosen partner must have a thorough knowledge on the nature of your organization and your immediate competitors.&nbsp;
&nbsp;
The organizations should associate with software development companies that could align with their ambitious vision and mission. There are numerous outsourcing companies across the globe who are waiting for the right opportunities. But the organizations should consider a variety of factors before making the most important choice.
What do you expect from your Software Development Partner?
The organizations should have a clear idea on what to expect from the Software Development Partner. They should at first summarize their objectives and find a partner who could fulfil those with tremendous ease.
Certain organizations may require a team solely for their front-end works but others would need their help for both front-end and back-end works. It is upto the organization to reach a consensus.&nbsp;
The objectives must be well-defined, it will make the work much more easier for the partner. The organizations should ensure that the team hired consists of professionals who have the requisite experience to accomplish all the tasks assigned to them.&nbsp;
&nbsp;
Each company must compulsorily do a comprehensive research on their partner&rsquo;s credentials. This foolproof process can ensure efficiency and evade confusion.
Here are some important factors that should be considered before narrowing down on your Software Development Partner
<h5>Conduct a comprehensive research</h5>
Make sure that you try out plenty of options before zeroing in on one. Give yourself enough time to do a detailed study on each one of it. Stop going by the opinion of others. Commit only once you are completely convinced.&nbsp;
Go through the reviews section of each company. It could be beneficial to you. Make effective use of both Quora and , two among the finest online sources where you could find honest opinions supGlassdoorported by facts.&nbsp;
Make a good assessment of the company; it&rsquo;s experience, expertise and reputation before you go ahead.
<h5>Go through the Testimonials</h5>
Like reviews, authentic testimonials of well-respected individuals can offer a lot of insight into the company. In a nutshell, it can be categorized as written or spoken statements about an organization, its products and services.&nbsp;
By going through the authentic testimonials, you can gain a clear picture on how a company operates and serves its customers.
<h5>Assess the Company Culture</h5>
Gain a comprehensive knowledge of the ethics, goals, and expectations of the company. Try your maximum to zero in on a team of professionals who are dedicated, meticulous, and genuinely passionate about the business.&nbsp;
Pay a visit to the shortlisted companies to get a feel of the work atmosphere. Assess the vibe of the company by having conversations with the people involved.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://admin.centresource.in/uploads/staff_meeting_of_a_young_successful_team_in_the_li_KHM_3_V8_L_7eae4c17b3.png" alt="" width="474" height="326" />
Make sure that they are as committed as you in achieving the goals of the company.
&nbsp;
<h5>Explore Case Studies</h5>
Case Studies will give you a detailed idea on how a software development company solved various challenges it had previously encountered. It will offer an insight into the solutions and features they implemented as well as the tests they used to ensure everything functions smoothly.
&nbsp;
<h5>Develop your knowledge on the developers</h5>
Make sure that you have a thorough knowledge of the expertise of all the developers in your team. Interact with each member and clearly analyse his/her&nbsp; strengths and weaknesses.
Opt for the team only if you have enough confidence in their abilities as the margin for error in this case is extremely minimal.&nbsp;
&nbsp;
<h5>Choose expertise over price</h5>
Avoid taking decisions solely on the basis of the price.&nbsp; All the partners that offer affordable services might not be equally trustworthy. Put your money on those companies that will offer full value for the money you spent.&nbsp;
&nbsp;
Don't hold yourself back from spending more money to avail services of exemplary finesse. Sometimes, it could be worth each penny you spend

Software Development has emerged as an important facet as far as an organization’s development is concerned. Hence organizations should contemplate on a multitude of factors before zeroing in on a partner. 

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How To Find A Reliable Long-Term Software Development Partner For Your Business

Client:
Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.
Problem Statement
The first and second waves of the pandemic hit offline sales badly. The client wants to revamp the existing online store and give prominence to selling online. They would like to showcase the products to the customers from the nearest branches to the customer location.
Solution
We have used Magento 2.0 platform to build the e-commerce application. The frontend is custom developed in React JS for faster loading and performance. A PWA application is also developed for users. iOS and Android apps are also developed for customers.
The application can track the user's Pin code and show the products from their nearest Nandilath Branches. The shipping cost will be calculated from the nearest branch of the user.
Result
The new website is launched before the Onam season and the customer had reported a noticeable increase in sales through the new website. At the peak, the website had 500+ concurrent users with around 2000 active SKUs.

Nandilath G-Mart is a leading provider of home appliances and products in Kerala Nandilath G-Mart focuses on a perfect blend between functionality and style. So you will find just the right features and attributes you need, in the product aesthetics of your choice.

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How We Digitized and Created an Online Presence for the New Normal

Build a professional website&nbsp;
A company's website, regardless of industry, serves as its public face.A website is required to be physically present in a digital context.A website can help you generate awareness among your target audience and build trust in your business.Trust benefits the firm in every way.Referrals are given to a company that goes above and beyond in providing services.All of this arises from the foundation of creating a digital presence that also functions as a channel for inbound lead generation.&nbsp;
Create Video Walkthroughs&nbsp;
Video content makes eye contact with the person who is watching it. This invokes a notion to approach the respective content creator. The video feature being introduced by all social media platforms asks the audience to push video contents. Video content format is the most engaging content format for all content strategy.&nbsp;
Create Blogs&nbsp;
Creating a content strategy for dominating social media is paramount for all business and content creators. Contents provide a visible presence for every business. Providing information to an audience that can help solve their problems is the best strategy to generate awareness about that particular brand. Content that solves the audience's problem really attracts a huge number of people to the blogs, retaining these people with the help of newsletters and lead magnets helps us maintain a customer database, which is the crucial milestone for every business.&nbsp;
Engage in content marketing&nbsp;
Content marketing is the most effective approach for any company to get high-ticket leads. Sharing knowledge and insights with your audience establishes a high-quality presence that outperforms your competitors. This allows any company to stand out from the competition. Generating high-quality content that is both unique to everyone and answers their problem at the same time will always be a valuable asset to any digital business.
PPC Campaigns&nbsp;
Pay Per Click always stands as one of the most efficient ways in generating leads for every business. Being visible on Google , which is coined as one of the top browsers for the world wide web, actually possesses a great power in generating high ticket clients.&nbsp;
Get Social On Instagram&nbsp;
Instagram is hot, and the best way to monetize your business is Instagram. No matter what domain you are in, the business still has a huge potential to reach out to targeted audiences with the help of Instagram. Being Social on Social Media is the strategy to be on the top, reply to all Direct Messages, use hashtags and leverage the power of organic growth

People always find it hard to choose the best asset, and the legends say Real Estate is the best investment. The best investment is real estate because the world doesn’t make it anymore. And this indeed makes Real estate one of the most competing sectors in the market. Here is six strategies that you can use to scale your Real Estate Business 


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If you are a realtor, this is for you 

The show stealer application Instagram is switching back to chronological feed this year. As per the latest news updates, Instagram King Adam Mosseri, who is heading Instagram said that Instagram will be switching back to it&rsquo;s chronological feed this year. As of now, when you log in to your Instagram account, you will see posts and contents preferably by the people you have more engaged with. In the new update , this will be completely called off. You will be seeing posts prioritised by the time they are posted.
The real show stealer is still in it&rsquo;s way. Make a guess, let us know if you are a real content enthusiast. Just kidding folks, that is why we are here. Let us dive deep in, so as the reports convey, Instagram will be introducing three new feed pattern for it&rsquo;s users&nbsp;
The first one is named favourites, which will prioritize your feed according to the favourite creators and accounts you follow. If you are opting for this feed option, your feed will be aligned in such a way that you will see the people you love the most. This is more like creating a personalised list of favourite people and content creators and watching their contents when you open up your application.
The second option that you will get is following, which will purely depend on the type of people you follow. In this feed option you will see posts on a chronological order. You will see the person you follow and not any other intruding stuff. If you are looking for a feed that only comprehends the posts of your loved ones and not any other creators or if you are a person who doesn&rsquo;t like suggestions of previous posts you had engaged with, then we must say this is the right option for you.
Now comes the third option, all you have is home. The current algorithm that you all are following. You will see posts of people you love and creators you follow. You can also see suggestions from accounts that post the type of contents you engage the most with.
Adam Mosseri said that all these features will be up for users by the first half of 2021. Instagram is constantly bringing updates for their users. This is a strong Selling Point they leverage, understanding pain points of each user and solving those is one of the sole reasons Instagram is widely accepted by audiences all over the world. Even Though there are several applications that are coming up each day in the market, one of the many strong reasons Instagram is still being accepted by users all over the world is in view of the fact that the team is bringing in changes and tweaks which are needed by the users. If you're working on an app that could one day replace Instagram, keep these things in mind. Any product that enters the market will be reviewed by early adopters, and this should be the primary goal for your application as well. This will allow you to launch your product with a much broader and richer market acceptance, and it is unquestionably the most important aspect in catalysing your company's growth.
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Instagram is switching back

Context:
Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.
Pain Points:
Less Users&nbsp;
Lack of Visibility&nbsp;
User Retention
Project Solution:
Made Website SEO friendly
Sports-related Business listings&nbsp;
Strong Content Marketing
Results:

Achieved 1st rank within 6 Months &nbsp;
92% Increase in Website Traffic &nbsp;
Average of 20 Enquiry per month through organic traffic &nbsp;
Improved Brand Visibility on digital &nbsp;95% Increase in 
Website Traffic

Westford Sports exists to develop a sporting culture for the young generation. Westford sports academy provides quality coaching in swimming, Badminton, athletics, Roller skating, football, basketball along with Fitness training in Dubai.

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Journey Towards the Top of Google Search

In case digital marketing&rsquo;s significance requires further underlying. Here are a few reasons why you should invest in good digital marketing strategies.&nbsp;
Increases website visibility in search engines
Nowadays everyone is on the internet, and they are always searching for things. Billions of searches are being made on a daily basis. And as a company, your goal should be to land on these search results. When it comes to increasing website visibility in search engines nothing works best like digital marketing.&nbsp;&nbsp;
So how can you increase your website visibility and traffic? The best way is to rank high in the Organic Search results. The higher your ranking, the better your visibility. When it comes to food and leads, organic is good. Organic leads are the visitors coming to your website by searching for a particular keyword.&nbsp;
How to increase search engine visibility?
-Quality content works best to increase your website ranking.
-Make your blog mobile-friendly.
-Keywords are the key. Try to place more user-engaging keywords.
-Use images to attract and engage visitors.
Attracting valuable and targeted Customers
&lsquo;Customer is king&rsquo; - it&rsquo;s an oldie but a goodie. It&rsquo;s relevant even today. The success of a business depends on the customers. If your website can&rsquo;t satisfy your visitors within a few seconds, they will most probably end up at your competitor&rsquo;s website. What you want is a simple and easy-to-use website with relevant content to attract more visitors. So try incorporating relevant and engaging content into your website or blog. Nothing too complicated, it should be simple but engaging.&nbsp;
Maximizes the ROI of your Website
If your website is not on the first page of the search result, you are invisible to most users. At the top three results, that&rsquo;s where you want your website to be. And SEO can help you get here. The primary goal of SEO is to make the website show up at the top of the search results. And a website that has invested in the right SEO strategies has no problem getting there.&nbsp;
To survive in this competitive market, companies will have to get innovative and come up with strong and updated digital marketing strategies. Implementing a high-quality SEO in your website is one way to go. There are many more you can use to take your business to higher levels.&nbsp; &nbsp;

There are many factors that contribute to the success of a business on the internet, but perhaps the most prominent one is digital marketing. Long gone are the days of traditional modes of advertisements. The rise of the internet had led to the downfall of traditional marketing but gave rise to a new one - digital marketing. To survive businesses need to take their business to where the customers are; right now that’s the internet. And of all the digital marketing tools, SEO is the most important tool helping companies to stay relevant and competitive on the internet. 

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